New Balenciaga flagship at 92 Yorkville Avenue in Toronto on July 5, 2022. Photo: Craig Patterson
Kering-owned luxury brand Balenciaga has opened one of its its largest storefronts in North America at 92 Yorkville Avenue in Toronto. It’s also the first location for the brand in North America to feature a new distressed look that was recently unveiled with Balenciaga’s flagship store opening on New Bond Street in London.
The new Toronto store spans about 7,000 square feet over two levels in a prominent retail space once occupied by a Diesel store. The look of the Balenciaga store is “raw and dishevelled” with exposed concrete walls and flooring. Smooth floors in the former Diesel store were sandblasted to create a more industrial look, and even doors in the store’s dressing rooms were intentionally ‘scratched’ to create a distressed look.
The main floor of the store houses bags and accessories at the front with separated sections for women’s footwear and ready-to-wear at the back. An exposed concrete staircase leads to the second floor which houses men’s ready-to-wear as well as bags, accessories and a large footwear area. The south-facing retail space will be flooded with natural light on sunny days.
Front of the new Balenciaga flagship store at 92 Yorkville Avenue in Toronto on July 5, 2022. Photo: Craig Patterson Main floor of the new Balenciaga flagship store on Yorkville Avenue in Toronto on Tuesday, July 5, 2022. Photo: Craig Patterson Main floor women’s bags and accessories, photo: Craig Patterson Women’s ready-to-wear on the main floor. Photo: Craig Patterson
Being a global flagship store, Balenciaga’s latest designs are featured in the new Toronto store including a range of rare and hard-to-find items.
On Tuesday at noon the store quietly opened to the public. On Saturday July 9, a more formalized opening will take place which will include Champagne service and the store will be giving out red carnations, founder Cristobal Balenciaga’s favourite flower, which is something that Balenciaga did for the opening of its London New Bond Street store in London this spring.
For the time being, Balenciaga is keeping its roughly 2,000 square foot ‘world of’ concession at Holt Renfrew at 50 Bloor Street West, located a stone’s throw from the new Yorkville Avenue Balenciaga flagship. Balenciaga also currently operates a concession at Holt Renfrew in Vancouver housing men’s and women’s ready-to-wear as well as bags and footwear in a single ‘world of’ space.
Main floor looking towards the concrete stairway. Photo: Craig Patterson Close up showing exposed concrete on the stairwell. Photo: Craig Patterson Second floor area with elevator and seating. Photo: Craig Patterson Second floor dressing rooms with distressed doors. Photo: Craig Patterson
The Yorkville Avenue flagship is Balenciaga’s second standalone storefront in Canada. The first opened in December of 2019 at Toronto’s Yorkdale Shopping Centre in an impressive space spanning about 4,700 square feet with just over 3,300 square feet of retail space. The look of the Yorkdale store is very different than the new Yorkville Avenue flagship.
Balenciaga will continue with its Canadian expansion with two standalone stores set to open later this year in Vancouver and Edmonton.
Several other high-end retailers in Canada carry Balenciaga. Saks Fifth Avenue’s flagship at CF Toronto Eaton Centre in Toronto currently features an area for bags and accessories and womenswear and men’s collections are also available. Rumours are circulating that Balenciaga could pull out of the store following three other major luxury brands including Louis Vuitton, Dior, and Saint Laurent that exited the store months ago ahead of a store renovation.
Second floor men’s shoes and ready-to-wear. Photo: Craig Patterson Second floor men’s footwear overlooking Yorkville Avenue. Photo: Craig Patterson Second floor men’s ready-to-wear, photo: Craig Patterson Second floor men’s bags/accessories. Photo: Craig Patterson
Nordstrom’s Vancouver flagship features a Balenciaga accessory boutique on the main floor as well as a dedicated women’s Balenciaga boutique space on the women’s floor. Balenciaga footwear can also be found at Nordstrom’s stores in Toronto and Vancouver.
According to the Q1 2022 Lyst Index (the most recent at press time), Balenciaga was ranked once again as the world’s most popular brand while Gucci was ranked second. Balenciaga is also having an ongoing fashion moment — the brand returned to haute couture after 53 years last year, launched a Fortnite collaboration, and teamed up with Kanye West on the launch of his Donda album. Last year the brand also showcased its fashion collection in cartoon format at Paris Fashion Week via popular television program ‘The Simpsons’.
Yorkville Avenue is shaping up to become a significant luxury address for Toronto and more brands are on the way. Some names will be revealed at later dates and already there’s chatter that brands including Reformation and Zadig & Voltaire have already signed leases on the street.
Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past 24 hours.
Friends fanatics are expected to boost retail traffic to pre-pandemic levels at Toronto’s top luxury destination once the immersive exhibit opens in mid-July.
“It is definitely an experience that we hope would draw people back into the shopping centre,” said Yorkdale’s director Will Correia, adding foot traffic volume is increasing every week and “getting closer to those 2019 numbers” of 18 million annual shoppers.
William Correia
That’s good news for “our retailers, our food and beverage tenants, et cetera,” he said.
The shopping centre is located at Highway 401 and Allen Road, spanning two million square feet. It’s managed by Oxford Properties Group, housing roughly 270 stores.
The 20,000-square-foot space being used for the Friends tour was home to the Marvel Avengers S.T.A.T.I.O.N. immersive exhibit last year, “so that space was a perfect location to continue with an experience there,” said Correia.
Visitors traveled from the Greater Toronto Area, London, Kingston, Ottawa and even out of province, he said.
Getting people back into Yorkdale Shopping Centre physically, then hoping they’ll stay to spend and eat likely won’t be hard for those simultaneously channeling their inner Rachel and Fat Monica.
The FRIENDS Experience at Yorkdale Shopping Centre (Image: Craig Patterson)
Fans of the syndicated NBC sitcom can visit starting July 14 and find the immersive experience across from the LEGO store. General admission is $44.50 plus tax.
Yorkdale is home to the Friends tour’s first Canadian location.
Linda Farha
That’s likely “because of its stature,” since the mall appeals to urban and suburban shoppers, said pop-up go founder and chief connector Linda Farha.
“It just certainly is an attraction to all.”
She’s not involved with the Friends exhibit but helps clients create pop-ups for brand activations.
The shutdowns in Canada due to COVID-19 have led to “incredible growth of all these immersive experiences,” Farha said, noting the shift from transactional exchanges.
Image: The FRIENDS Experience
Friends fans can saunter through 12 rooms – and even Chandler and Joey’s apartment – plus coffee shop Central Perk and the fountain from the show’s opening credits.
In terms of guest satisfaction, “I think it’s gonna increase it. I think it can only help,” Correia said. “It just adds another layer of the experience of coming to Yorkdale … I think it’s going to draw people in, just providing a complementary experience that they wouldn’t have gotten otherwise.”
Another major immersive event is taking place nearby at a different Oxford shopping centre: Square One in Mississauga, where the World of Barbie opens July 15.
Image: The World of Barbie
Image: The World of Barbie
Image: The World of Barbie
That’s an ideal location for families, Farha said.
Back in Toronto, the Friends exhibit is scheduled at Yorkdale until January 2, 2023.
“Sometimes these things carry on longer than we initially anticipate,” Correia said.
For those wanting to leave with something tangible, Friends merchandise will be available at a gift shop.
“We’re not aware of the partnerships but I wouldn’t be surprised if various retailers take advantage and come up with cross-promotions or other things that would work for both the Friends Experience and the retailer themselves,” he said.
There’s more on deck at Yorkdale this summer.
Another pop-up experience is ArtworxTO’s Carnival Portal, running until September 4.
It’s a partnership with the City of Toronto, featuring stories of Caribbean Carnival.
“We’re just looking for alternative things that we can do that’s going to bring the community together,” Correia said.
Then there’s fashion.
Future Cartier at Yorkdale Shopping Centre (Image: Craig Patterson)
A number of stores are expanding, including Bulgari, Browns, Burberry, Cartier, David Yurman, OVO and Tory Burch.
There’s an “abundance of leasing activity” from tenants “that are going to renovate their stores and are looking for temporary space, to new retailers looking for space in the shopping centre,” Correia said.
“So we’re quite fortunate and happy that there’s a lot of action happening.”
Yorkdale Shopping Centre (Image: Craig Patterson)
WHAT’S NEW AT YORKDALE
Fashion:
Emporio Armani*
Ganni*
Fendi (standalone store)
Acne Studio
Offline
Mango
Allbirds
Mejuri
Food:
TWG at Yorkdale Shopping Centre (Image: Craig Patterson)
Future Cafe Landwer at Yorkdale Shopping Centre (Image: Craig Patterson)
The unique Cafe Landwer establishment, specializing in Mediterranean and Italian cuisine as well as coffee, is expanding its footprint in Toronto with plans to grow the business even more in the coming years.
Eran Shram, CEO and major owner of the Canadian operations of Cafe Landwer, said the brand’s roots go back to 1919 in Germany as a coffee roaster. It expanded to Israel and then to Canada and the US.
“Today, we’re a roaster, a specialty coffee shop inside a restaurant,” said Shram. “We serve breakfast, lunch and dinner.”
Currently, there are five locations in Toronto and it is in the midst of renovating its sixth location set to open in the Yorkdale Shopping Centre. Shram said the anticipated opening of that location is September or October.
Future Cafe Landwer exterior entrance at the Yorkdale Shopping Centre in Toronto on July 3, 2022 (Image: Craig Patterson)
The first location in Toronto opened in February 2017 at 9340 Bathurst St.
In March, the brand opened its latest location at Yonge and Bloor.
“We’re a full-service restaurant and we also offer anything a specialty coffee shop would have. We went very deep into both fields of coffee and Mediterranean food,” said Shram.
“It’s very hard to go for breakfast and get a great latte today. Or a cold brew. If you go to a specialty coffee shop, we have probably as much or maybe even more offerings. We’re a specialty coffee shop within a restaurant and that’s hard to find.
“Also our breakfast is very unique. We go very far with our breakfast. The Shakshuka is a signature dish we have and we make it in-house. We’ve got a very tapa style breakfast that is also very unique. We’ve got very specialized dishes. We’ve done a lot of research and spent a lot of money in every category. It starts with coffee but breakfast, lunch and dinner as well. We’ve gone very, very far. We’re casual dining and it’s very good value for people.”
Image: Cafe Landwer
Image: Cafe Landwer
Cafe Landwer at 33 Bloor Street E
Landwer said the design of the restaurants are nice and slick. Future location growth would be based on how many the market would allow.
“Right now all our stores are in Toronto but we would look into doing some franchise stores as well,” said Shram. “Once we get outside of the GTA we’ll go to the rest of Ontario and then the next step we’ll figure it out from there. That’s kind of what we’re looking at right now.
“We want to do things right. Our expansion is fairly slow. I see ourselves in the next five years sticking to Ontario.”
Image: Cafe Landwer
Image: Cafe Landwer
The history of the brand is described on its website:
“From a small establishment in turn-of-the-century Berlin, to a modern day destination, the Landwer story is one of tradition and quality. In 1919, on a picturesque Berlin street, Mr. Moshe Landwer founded his first business, a small café which would soon become a magnet for the city’s socialites. Just a few doors down from the café, Moshe oversaw production at his own coffee bean roastery. His entire family worked there, helping to roast the finest quality coffee to be served to the patrons of his establishment.
“Our unique history and constant innovation helps us to continue establishing new frontiers for coffee, while we serve only the highest quality beans from ethically sourced destinations.
“Our insistence to preserve tradition, while ensuring love and care is put into every cup, is what makes us proud to serve you each and every day.”
Jeff Young is the Chief Development Officer for Cafe Landwer in Canada and is a point of contact for future locations in terms of strategy and negotiations.
Crombie REIT, one of the country’s leading owners, operators and developers of real estate in Canada, is incorporating sustainability considerations into all aspects of its business to meet key stakeholder and community objectives.
In its latest Sustainability Report 2021, the REIT, with a portfolio which primarily includes grocery-anchored retail, retail-related industrial, and mixed-use residential properties in Canada’s top urban and suburban markets, said it has improved its ability to measure its sustainability performance and impact on the environment.
It has also developed policies and procedures that will enable it to set targets and implement actionable processes necessary to achieve its short- and long-term sustainability goals. And the company said it has formalized and published Crombie’s Sustainable Development Policy, which commits the company to incorporating sustainability considerations into all aspects of Crombie’s development process.
Glenn Hynes
“In order for Crombie to successfully deliver on our sustainability commitments, we need to bring our stakeholders along with us on this journey and we need to convince each one of them that the trip is worth the cost,” said Glenn Hynes, Executive Vice President & Chief Operating Officer.
“We are partnering with our tenants to introduce smart technology that helps reduce our collective energy, water and waste impacts and ultimately, our costs. As part of sustaining their focus, Crombie REIT is working collaboratively with various stakeholders to combat key environmental issues in the real estate industry. One such initiative involves partnering with technologies focused on sustainable landfill leachate treatment. This process aims at minimizing harmful leachates resultant from landfills, substantially aiding environmental conservation.
We are partnering with governments to leverage sustainability incentive programs, and with industry to drive green building certification standards. Most importantly, we are partnering with our employees to help us build a better tomorrow.”
Le Duke located between the blossoming Griffintown neighbourhood and the charming Old Port of Montreal (Image: Crombie REIT)
In the report, Don Clow, President & Chief Executive Officer of Crombie, said the company’s goal is to create value by developing and operating properties in a way that enhances local communities and protects the environment.
“We are guided in our work by a strong set of values and business ethics, which help shape and strengthen our sustainability commitments. In 2021, we brought new focus and energy to our sustainability program and advanced a number of environmental, social, and governance (ESG) priorities,” he said.
Donald Clow
“We have enhanced our environmental leadership structure, welcoming Dan Bourque, as Vice President of Sustainability, to our leadership team. Formerly our Director of Operations – and having served as the President of BOMA Nova Scotia over the past four years, and a current member of BOMA Canada’s Board of Directors – Dan knows our business inside and out and is leading a team dedicated to lowering our environmental impact and reducing our carbon footprint. Together, we will identify opportunities where we can make a difference and set credible targets for sustainability improvements across our portfolio.”
That portfolio includes 270 open-air centres with a total space of 13.68 million square feet, five office properties at 954,000 square feet, five enclosed malls at 1.372 million square feet, 11 joint ventures and properties under development at 530,000 square feet and four retail-related industrial properties at 1.855 million square feet.
Zephyr (Image: Crombie REIT)
Empire owns 41.5 per cent of the REIT, which has $5.4 billion in fair value including properties held in joint ventures. It also has a $5.3-$7.5 billion development pipeline in future investment potential. And 96.2 per cent of the portfolio has committed occupancy.
“Going forward, we want to certify more space with trusted certification bodies, identify opportunities to introduce more renewable energy into our portfolio, and continue to enhance the health and well-being of our teams, as well as those who spend time in our spaces,” said Clow.
Dan Bourque
“We will continuously increase the transparency and accountability of our ESG and climate-related financial disclosures. The last few years have brought into focus the real-time threats of climate change, social unrest, and the impact of global pandemics. While we can never predict the future, we can prepare for it. At Crombie, we understand that climate concerns are accelerating and we must own and operate resilient and sustainable real estate assets that will stand the test of time. It is the passion, determination and ingenuity of our employees that allowed us to support our tenants and communities during another challenging year.”
Hynes said that in the company’s open air centres about 80 per cent of the carbon footprint is actually controlled by its tenants.
“We control the common areas. The parking lots, the lighting, etc. The consumption of water, electricity, waste, etc. for the tenant spaces is controlled by our tenants. So for that reason, a key part of Dan’s job as VP of Sustainability is going to be working with our tenant community to find ways that we in partnership can work through those 270 properties to reduce our carbon footprint over time,” said Hynes.
Image: Crombie REIT
“Since we only control 20 per cent we can only do so much. But we know we’ve got great tenants like Sobeys and lots of other great tenants in our portfolio that will be positive.”
Bourque said the focus is to operate with the least amount of environmental impact on the communities where Crombie’s properties exist.
“We’re trying to develop as sustainably as possible as we build new buildings and bring them online as well as operating and managing the sites we have. It’s becoming such a key. Our clients are asking for it. Our customers will be asking for it. It’s just that expectation that we really want to lead by example here in this space,” he said.
“It does make good business sense,” added Hynes. “But at the end of the day it is about the planet. We want to bring this down to every one of our 350 employees because at the end of the day, we can develop properties sustainably, we can operate properties, but it’s also what every one of us do in our daily lives . . . There’s so many little things that we can do and in the same way that our planet got to where we got to by lots of incremental little steps that were maybe not productive, now it’s the opposite.
“Now we want to get all of our team thinking about what their correction of the action can be to create a more sustainable future for our company and our planet. It is good business. Some of it is more expensive. We know that to build a green building today it’s going to be more expensive, but it’s the right thing to do.
Broadway and Commercial (Image: Crombie REIT)
“But there could be benefits. If we build better buildings, more green buildings, I expect our operating costs will be lower because they’re going to be better for energy consumption. We think we’ll be able to finance some of them cheaper. There’s some incentives out there to have better financing for greener buildings.”
Crombie has implemented an industry-leading ESG software platform – Measurabl – built exclusively for the global commercial real estate sector – to better track, measure, and report on its performance. It also has systems in place to track and report on metrics related to its occupational health and safety performance, employee volunteer commitments, the diversity of its workforce, and other core programs.
Its new Sustainable Development policy is the lens through which all development decisions will be made at Crombie with a commitment to reducing energy consumption and related GHG emissions, and to advancing carbon-neutral design in all new projects.
Crombie has several interesting initiatives in place.
For example, Bourque said the company installed its first two hives this past Spring, including at Scotia Square Complex in Halifax.
Scotia Square is celebrating 10 years of award-winning sustainability achievements and certifications. Over the last 10 years, the Scotia Square complex – which consists of seven buildings covering over 14.5 acres – has reduced energy consumption by over 33 per cent, or almost 18 million kWh, said the Crombie report.
It has reduced water consumption by over 33 per cent, or over 19 million gallons. With the installation of motion sensor lighting in the office tower stairwells it now saves almost 300,000 kWh/year. It recycles an average of 235,000 pounds of cardboard and 260,000 pounds of paper products every year. A complete lighting retrofit in the CIBC Building saves almost 400,000 kWh/year. Its Bike Room has earned the title of Most CyclingFriendly Landlord from the Halifax Cycling Coalition. The parkade features car charging stations, dedicated carpool parking, and is bullfrog powered with 100 per cent green energy. A lighting retrofit in the parkade saves over 1,000,000 kWh/year. Additionally, since the 2019 installation of Ecopilot®, an AI system used to predict the current and future requirement for heating and cooling in a building, Scotia Square has achieved HVAC energy savings of 19 per cent, HVAC cost savings of 17 per cent and a CO2 reduction of 1,215 metric tonnes.
In 2020, Crombie completed the $111 million redevelopment of the Avalon Mall, in St. John’s, Newfoundland, which covers 53 acres of land. From the outset, it designed and rebuilt this retail mall with sustainability in mind. It introduced a number of energy efficiency measures, including lighting and mechanical upgrades, in order to reduce overall consumption.
Crombie is preparing a BOMA BEST submission for Avalon Mall.
Crombie undertook a number of sustainability initiatives for Avalon including: an LED retrofit and installed occupancy sensors in service corridors; the purchase of efficient HVAC units for new tenants; the installation of touch-free elevator access for health, safety and inclusion; the addition of green space and bicycle racks as part of the redevelopment program; the improvement of overall site accessibility and signalization, and the addition of a new 800+ vehicle parking structure to simplify vehicle flow; the diversion of waste through a clothing drive, collecting and returning refundable bottles and donating the deposit return to various community groups.
Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past several days.
The retailer, which has branded itself as The Working and Learning Company, said the acquisitions are part of an ongoing strategy to continually improve support for businesses across Canada.
This acquisition will allow Staples to expand its product and service offering in Print and Marketing, Technology, Facilities and Commercial Furniture to Denis Office Supplies and Furniture and Supreme Basics customers. Jean-Guy Robillard, Vice-President of Operations for Denis Office Supplies and Furniture will join the Staples Canada leadership team.
Image: Supreme Basics
David Boone
“We are pleased to partner with Denis and Supreme to bring together three exceptional Canadian brands to amplify the way we support businesses across the country,” said David Boone, CEO, Staples Canada. “In working together, we will strengthen and grow our product and services offering, while continuing to provide the exceptional customer service that our brands are known for.
“Staples is a B2B and B2C company. We found two terrific organizations that fit our B2B business. Incredibly well run with great staff. And we want to do a better job serving businesses in Canada. So we’re excited by that.
“The way people work is changing and so those organizations are going to add value to Staples. We think there’s a few things we can do to help their customers be more successful as well.”
Denis Office Supplies and Furniture is a family-owned business founded in 1972 and the largest independent supplier of office supplies and furniture in Canada. It services business customers throughout Quebec and Atlantic Canada through its network of stores/showrooms and Fulfillment Centres.
Image: Denis Office Supplies and Furniture
Supreme Basics is a family-owned company in Alberta, Saskatchewan, Manitoba and Ontario since 1974. It has become an industry leader in office supplies and furniture, as well as learning products, legal products and wholesale distribution.
“What a lot of people maybe don’t know about Staples when they’re attached to coming into a store occasionally is that 85 per cent of businesses in Canada have a relationship with Staples,” said Boone. “One of our goals is to do a better job servicing business and use all of our assets to do that whether that’s retail, ecomm, our B2B sales teams, etc. So it is about fusing it together and growing in B2B.
“We started our transformation in 2018. We’ve been working on our store experience, our digital experience, in bringing those together. We’ve been working on our services, our merchandise. And now over the past 24 months, we’ve been really scaling and working on how do we bring the business community into these programs and make these programs come alive in our retail experience and in all of our experiences.”
Staples Canada in University District in Calgary (Image: Staples)
When asked if Staples would look at other company acquisitions, he said the retailer is currently happy with what it has.
“We will look at anything that’s available in the marketplace but we’re pretty content where we are,” added Boone.
Staples has more than 300 locations. It has two brands that support business customers, Staples Preferred for small businesses and Staples Professional for medium to large-sized enterprises, as well as seven co-working facilities in Toronto, Kelowna, Oakville, Ottawa and Calgary under the banner Staples Studio.
“This is a great opportunity for our teams to offer more products and services to our valued customers, while creating winning conditions for our employees that will continue to ensure their success,” said Robillard. “Our customers will benefit from the additional support and resources that our combined resources will provide.”
Michelle Micuda
The retailer said Staples Professional customers will benefit from an expanded assortment of Education and Legal products from Denis and Supreme. The acquisition will also expand the supply chain for the three brands with an expanded delivery and furniture installation network, broadening the ability to reach more customers effectively and efficiently.
“We are excited to provide customers with an unparalleled product and services assortment to support them when, how and where they want to meet us,” said Michelle Micuda, President, Staples Professional. “This partnership reaffirms our commitment to our customers to provide the deep expertise and exceptional customer service that they have come to expect.”
Altitude Sports, a Canadian ecommerce retailer, is looking to expand its product selection, ship products globally, and the company as launched its own brand.
Alexandre Guimond
CEO’s Alexandre Guimond and Maxime Dubois took over the company in 2011, dedicating their time to find and create the best brands and to provide exceptional customer service even without a physical storefront.
Altitude Sports was founded in 1984 and was under different ownership. The retailer had a physical storefront on St. Denis Street in Montreal and in 1999 it was the first in Canada to have an online sports store. Guimond and Dubois were both employees of the store and they eventually took it over. From there, the goal was to find products that were both functional and stylish. The last storefront of Altitude Sports closed in 2016.
“Max and I were high school friends and living together during our undergrad and started talking about this online business. We decided to jump into it,” says Guimond. “We needed to place everything into giving the best customer service experience online. Over time we have built a business, and today we are about 400 employees.”
Long Lasting Products
Image: Altitude Sports
Altitude Sports carries a variety of products including jackets, footwear, and clothing in Men’s, Women’s, and Children sizes. Guimond said that the retailer has also expanded its equipment gear to include products such as snowboards, skis, and gear for water sports, while working to add bikes in the near future. Their main goal is to be able to provide exceptional products that will look great and will last a long time.
“We make it our mission to provide the best possible products for our customers,” says Guimond. “Max and I compliment each other as I would investigate the durability of the products, and Max would look at the style. We often would argue about products, but at the end we realized the best way was to offer the best to the customer – selling products that looked as good as they were made.”
Maxime Dubois
At Altitude Sports, customers can expect to buy a jacket from this store that will last ten years or more. “And these products should still be in good condition as we deal with unique brands that are pushing the limits and finding better textile and durability,” says Guimond.
Customers can keep in style while enjoying the durability of the products whether the product is made to be lightweight, warm, or waterproof – it will be both functional, fashionable, and long lasting. Brands customers can find at Altitude Sports include Canada Goose, The North Face, Osprey, and Altitude Sports own brand, Vallier.
“Maybe a jacket should be a little longer or a little warmer and we are proud of the products we have built. For me it is amazing. After 30 years we have our own brand, and we are using our creativity to build our own products,” says Guimond.
Next Steps
Maxime Dubois and Alexandre Guimond (Image: Altitude Sports)
Right now, Altitude Sports is 100 percent online; however, the retailer is looking to expand to have a storefront within the next few years. Until then, the company is looking at growing its products, providing variety for customers, reducing its carbon footprint, and is working on expanding globally.
“We have plans to go international within the next two years,” says Guimond. “In recent years, we have really wanted to focus on the Canadian market, but now we have customers reaching out from a lot of different countries. If we open international, we really want to make sure we maintain the level of the experience as in the Canadian market.”
Guimond says that the retailer is working on changing its systems, which includes having the right delivery system in place to maintain the fast delivery system they already have in place.
Currently for residents in Montreal the delivery is one day and for everyone else in Canada, it will be next day delivery. Guimond said they are hoping to keep the same expectations when opening in the United States; however, for Europe, customers can expect a two or three-day delivery wait which is still faster than most companies.
Image: Altitude Sports
Image: Altitude Sports
“That was always the dream we had. One of the limitations of ordering online is you won’t leave the store with it. But the same day or next day delivery really brings us close, so when you place your order, we will prioritize and ship it very fast. It brings excitement when you order as you know you will get it soon,” says Guimond.
Altitude Sports also has a partner site TheLastHunt.com where customers can find products at a discounted price giving another life to exceptional items from well-known brands.
Altitude Sports donates to several charities such as the Wildlife Preservation, Protect our Winters Canada, and The Trans Canada Trail through the retailer’s semi-annual Alti-Action initiative where they focus on nature conservation and climate awareness. Altitude Sports has raised over $580,000 since the initiative began in 2017.
“Our goal is to do better and introduce the world to better brands, better products, and to a company who cares about the environment and takes action,” says Guimond. “We are proud to say that we are a Canadian business, and we are very successful. We have significantly grown since we have opened, doubling in size every 2-3 years, and it is exciting and fun for us.”
Video Interview: Fashionably Old-Fashioned Butter And Ice Cream Crafted In Western Canada
Bill McKenzie, CEO, Foothills Creamery, discusses the company’s growing reach throughout Western Canada with its ice cream and butter products.
McKenzie talks about the history of the company, how it has grown over the years, future plans, the impact of the pandemic on business and his personal background in the craft beer industry and how it relates to his current role.
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Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past 24 hours.
