World’s 1st iStore Prototype Opens Next Week

Date:

Share post:


Photo: iStorePhoto: iStore

Photo: iStore

The world’s first comprehensive iStore opens next week, on the third level of Montreal’s Centre Rockland. The stunning, 3,000 square foot space is a prototype for future locations, as the retailer plans to eventually open stores across Canada.


Photo: iStorePhoto: iStore

Photo: iStore

iStore is a novel digital lifestyle boutique carrying a broad range of digital products from leading tech brands. The comprehensive collections include mobile devices, fashionable cases and accessories, audio goods, entertainment and lifestyle toys and gadgets, health and fitness products and other technologies for a connected home. iStore is also an Apple Authorized Reseller.

The company describes the new store as a “sleek, glamorous setting and wide array of cutting‐edge digital accessories [and a] unique and exciting shopping destination”. Its uncluttered interior features black and white patterned high‐gloss ceramic floors, contrasting with the store’s predominantly white colour scheme. Curved modular Corian tables feature floating trays, where out‐of‐box products are displayed. The colour of its LED exterior and back wall are customizable.



Currently, iStore has 15 small airport-based locations in Canada and the United States. These include Canadian airports in Montreal, Ottawa, Toronto, Vancouver, Edmonton and Calgary. American iStore locations are at airports in Boston, Houston, Indianapolis, New York (JFK) and in Los Angeles. These shops carry only a limited selection, whereas Rockland’s prototype is far more comprehensive. 

In 2013, iStore also partnered with Chapters/Indigo in the creation of Indigotech boutiques, which are now featured in 37 store locations across Canada.

“Technology has gone far beyond being a simple tool,” explains Joel Teitelbaum, CEO of iStore Inc. “It is a fashionable form of self-expression and individuality. With so many options available to consumers, our goal was to create a unique, interactive environment that highlights a dynamic and imaginative selection of the latest digital solutions and accessories. At iStore our goal is to entertain, educate and empower our customers to get more out of the mobile devices they own.”

“The digital world and all of its capabilities can sometimes feel overwhelming to customers,” explains Mike Battat, president of iStore Inc. “Our aim is to simplify its complexity, so that our customers can truly maximize their enjoyment of the digital products they use. Our advanced, in-house training ensures that our staff can easily educate and address every question that a customer might have.” 

Today’s retail news from around the web: August 8, 2014

1 COMMENT

Comments are closed.

RELATED ARTICLES

Load more

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

Starbucks undertakes massive refresh of North American locations and closing 250 stores

A refresh of Starbucks cafés is designed to bring customers back to what they love most about the coffeehouse: great coffee, craft, connection, and community.

Tommy Gun’s Original Barbershop has ambitious growth plans in Canada and internationally

Tommy Gun’s CEO Keenan Fisher discusses the Canadian barbershop brand’s growth, franchising strategy and plans for 80-plus new locations worldwide.

MEC to Open Small-Format Whistler Store as Retailer Tests New Concept

MEC will open a 2,200-square-foot store in Whistler Village, testing a smaller retail format backed by curated inventory and its broader online assortment.

Lavazza Targets Canadian Growth as It Moves to Double North American Business by 2028

Lavazza is expanding its Canadian presence as part of a strategy to more than double its North American business by 2028, with growth opportunities in distribution, Western Canada and experiential marketing.

Guac Mexi Grill Marks 10 Years With 56 Locations, Eyes U.S. Expansion

Oakville-based Guac Mexi Grill is marking its 10th anniversary with 56 Canadian locations and plans to add 10 to 15 restaurants annually while expanding into the U.S. and India.

Rawcology Founder Tara Tomulka turns personal health journey into growing plant-based food business

Rawcology has grown from a nutrition blog into a food brand offering organic, low-sugar products, with founder Tara Tomulka eyeing further growth in Canada and international markets.

AI transforming retail pricing, from dynamic discounts to personalized offers

McGill professor Maxime Cohen examines how artificial intelligence could reshape retail pricing, customer discounts, fairness and the future of AI-driven commerce.

Retailers face growing trust challenge as AI reshapes customer personalization

Amperity co-founder Derek Slager explains why accurate customer data, privacy, transparency and governance are becoming critical as retailers expand AI-powered shopping experiences.

Daily Synopsis: September 24, 2026

Economists optimistic amid new retail data, consumers could benefit from Empire ending property controls, Starbucks closing 250 North American locations, OVO marks 25 years of Degrassi, and other news.

Natural, organic and wellness sector facing growing pressure from tariffs

The Canadian Health Food Association (CHFA) warns of impacts across the NOW industry that generates approximately $39.7 billion in economic output, contributes $18.7 billion to Canada’s GDP, and supports approximately 147,100 full-time equivalent jobs, according to research by MNP.

Kraft Dinner teams up with Solly’s Cream Soda for unique beverage

KD is teaming up with Solly’s Craft Soda to give fans a new way to satisfy their KD cravings in a beverage that combines the taste of cream soda with a hint of KD’s iconic cheesiness

Payroll employment increases in retail trade: Statistics Canada

From February to July, payroll employment in this sector generally trended up, with an overall increase of 25,300 (+1.3%).

Fuel costs, tariff pressures drag small business confidence down in September: CFIB

Weak demand remained the leading growth constraint for nearly half (49%) of small businesses, while shortage of skilled labour persisted for 41% of small firms.

Central Walk Details Redevelopment of Former Bay Spaces at Woodgrove and Mayfair

Central Walk owner Ruby Liu details plans for 310,000 square feet of former Hudson’s Bay space at Woodgrove  Centre in Namaimo and Mayfair Centre in Victoria, including H Mart, Haidilao and TM Wander.

8 in 10 Canadians cutting back on restaurants: Restaurants Canada

Restaurant sales are expected to reach $130 billion in 2026, but rising costs and thin margins continue to depress bottom lines.

Retail sales dip in July: Statistics Canada

The largest decrease was observed at general merchandise retailers, in which retail sales were down 1.9% in July, after increasing 2.5% in June.

7-Eleven Brings Korean Bestsellers to Canada as Global Food Strategy Expands

7-Eleven Canada is importing top-selling Korean snacks from another 7-Eleven market for the first time, extending a food strategy that increasingly draws on products tested elsewhere in its global network. The move follows the success of its Japanese-style egg salad sandwich.

Osmow’s reaches 250 locations as family-run restaurant marks 25 years

The company was founded by Sam Osmow in 2001 after he converted a small Streetsville sub shop into the first Osmow’s Shawarma location.

KaleMart24 preparing for rapid expansion in the coming months

17 locations have now been secured, with eight of those under construction and expected to open by the end of the fall, while five additional franchisees are still looking for locations.

Altea leases 51,000 square feet for new wellness club in Toronto’s Leaside

The deal marks the second project between Altea and RioCan and comes as the Canadian fitness and wellness operator looks for additional sites in Ontario, British Columbia and Alberta.