WLKN Secures $3 Million Financing for Store Expansion

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Quebec City-based street wear and urban clothing retail concept WLKN is looking to open three stores this year, after recently securing $3 million in financing. It will also renovate its Quebec City flagship as it celebrates five years in business. We spoke with its CEO, Pierre Mercier, to learn more. 

Founded in 2010, WLKN offers a wide selection of merchandise targeting young and trendy customers including unisex clothing, jewelry, sunglasses, wallets and other accessories from over 150 international brands such as: Grizzly, Crooks and Castles, Homme + Femme, Obey and Vans. The company also designs and sell its own products. It currently operates two stores – one in Quebec City (2828 Chemin Quatre-Bourgeois) and the other at Quartier DIX30 in Brossard, just outside of Montreal. The Brossard store opened in October of 2014 and its WLKN’s CEO says it does exceptional sales at both locations. 

WLKN considers itself to be a niche retailer which prides itself on carrying unique brands and product exclusives, as well as offering exceptional customers service. Staff are paid higher than industry wages to encourage loyalty. 

According to Mr. Mercier, WLKN is now ready to further expand their brand across Canada. The retailer is seeking retail space in the 3,500 to 4,500 square foot range in urban streetfront, power centres and high-traffic enclosed malls. According to retail leasing reference website Locations!, WLKN is represented by Oberfeld Snowcap with the following contacts: Ben Labrecque (ben@oberfeldsnowcap.com) 514-670-3002 or Kathleen McGuigan (514) 738-4330 (kathleen@oberfeldsnowcap.com).

Mr. Mercier says he’s currently negotiating for retail space in central Ottawa, and that he’s seeking retail space in Hamilton — possibly Lime Ridge Mall,  and at Scarborough Town Centre suburban Toronto. Ultimately, Mr. Mercier says he could see three or four Toronto locations, possibly another in Montreal, and possibly stores in Alberta and British Columbia, depending on economic factors. He says WLKN could eventually operate as many as 10 Canadian stores, and could even expand into Los Angeles and other American cities. 

In November of 2015, WLKN will celebrate its 5th anniversary. As part of the celebration, the Quebec City flagship will be overhauled.

Article Author

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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  1. Just saw signs up for their Ottawa store, which will be on Rideau Street next to Urban Outfitters and across the street from the Rideau Centre.

    • Excellent news – we were also sent a press release by WLKN:

      "The A1-5 group is extremely proud to announce the official opening of the first W-WLKN store in Ontario.

      The national capital was selected as the first Ontario city to host the W-WKLN store. A few minutes walk from the Parliament, the new store, storefront, open the doors to 137 Rideau Street, downtown Ottawa.

      The whole team is working hard to set up all in order that the third W-WLKN streetwear store open in Ottawa this summer.

      The official opening date and additional information will follow."


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