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Swatch Continues Canadian Expansion with New Locations

Popular Swiss timepiece brand Swatch continues to open freestanding Canadian locations. Last week, the brand opened a corporately-owned location at West Edmonton Mall. Early next year, Swatch will open a new Montreal location, as well as a replacement store at Burnaby’s Metropolis at Metrotown

The new Edmonton store measures 825 square feet, and is located on the mall’s second level near the World Waterpark. It neighbours the mall’s UGG store and is up the hall from popular brands Tiffany & Co., Coach and Michael Kors. Swatch’s interiors feature fabric walls that allow for easy interior modification, and will be customized on a seasonal basis. ‘Touch and feel’ tester panels contribute to an interactive customer experience. The store features about 600 waches, including Swatch’s new kids brand, Flik Flak

Swatch currently operates seven Canadian stores, including locations in Burlington ON (Mapleview Shopping Centre), Burnaby BC (Metropolis at Metrotown), Calgary (CF Chinook Centre), Mississauga (Square One), Montreal (two locations – downtown and CF Carrefour Laval) and West Edmonton Mall. The brand is also featured in shops-in-stores across Canada, as well as kiosks at CF Toronto Eaton Centre and Yorkdale Shopping Centre. Swatch says it could eventually operate as many as 15 to 20 freestanding Canadian stores, depending on real estate opportunities. 

Article Author

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

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