The Los Angeles-based athleisure brand is expanding more rapidly than expected in the Canadian market which includes plans for multiple locations in its largest city and two for Alberta.
Edmonton was chosen for the first store deemed to be a 'Sugar High' format with more locations set for Canada, possibly including the flagship 'Sugar Daddy' IT'SUGAR concept.
The one-of-a-kind partnership also includes valet parking and other services, adding another unique element to the largest shopping centre in North America.
The 32,000 square foot West Edmonton Mall theme park features more than a dozen unique VR experiences and plans are in place to take the concept to major urban markets across the country.
This week, Craig and Lee discuss Blu's womenswear's move to West Edmonton Mall after exiting Southgate, as well as the overall health of downtown Edmonton as retailers shutter during the pandemic.
The new store will replace a former location that recently shut at Southgate Centre and will be a fourth location for the storied retailer with an interesting history.
Other News: Entertainment centre opening at Yorkdale, Furla opens 2nd Canadian store, Hugo Boss opens in Laval, Reitmans opens store at WEM, Nordstrom gets merry.