Marc Cain Opens Eaton Centre Flagship

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Upscale German women’s fashion brand Marc Cain opened a flagship location last week at CF Toronto Eaton Centre. The brand entered the Canadian market in late 2015, and already operates five Canadian stores. 

The 2,033 square foot CF Toronto Eaton Centre store is located on the mall’s ‘Level 3’, which includes popular retailers such as Harry Rosen, Ted Baker and an Apple Store. The same mall level features pedway access to Hudson’s Bay/Saks Fifth Avenue to the south, and this fall Nordstrom will open at the north end of the downtown Toronto mall. Marc Cain’s new store features high-gloss finishes with metallic shimmering walls, deep-pile fitted carpets, and large changing rooms. 

“We are excited about the launch and rapid expansion of Marc Cain in the Canadian landscape,” says Stephen Belfer, Managing Director for Marc Cain Canada. “We are increasingly seeing a European flair in the clothing choices of Canadian women and thought it was the perfect time to introduce this brand to the market.”

The new store features the company’s core label Marc Cain Collection, as well as the more casual Marc Cain Sport and classic Marc Cain Essentials. 

The brand’s first three locations opened in October of last year at CF Carrefour Laval near Montreal, at Place Ste-Foy near Quebec City, and at Calgary’s CF Chinook Centre. On March 3 of this year, a fourth Canadian store opened at Mississauga’s Square One, in the mall’s new ‘Luxury Wing’.

Founded in Bodelshausen, Germany in 1973, Marc Cain operates 204 stores as well as 280 shop-in-stores, 307 ‘custody customers’ and another 1,053 upmarket specialist retail stores in 59 countries. Brokerage Oberfeld Snowcap represents Marc Cain in Canada and according to its website, Marc Cain seeks retail space in enclosed malls, outlets/power and lifestyle centres, and urban streetfronts. Stores will ideally be in the 1,500 square foot to 1,800 square foot range, according to Oberfeld Snowcap. 

Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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