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Breitling to Open 1st Canadian Boutique

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Independent Swiss watch manufacturer and chronograph specialist Breitling will open its first Canadian boutique in June of this year at Toronto’s Yorkdale Shopping Centre. The company produces some of the world’s most recognizable watches, and is considered to be one of the world’s top watch brands. 

The 500 square foot Toronto boutique will carry Breitling’s full assortment of watches, including Breitling for Bentley. The company is known as being a specialist of technical watches, and has played a crucial role in the development of the wrist chronograph. Family-owned and founded in 1884 in Saint-Imier, Switzerland, Breitling is also one of the rare companies to produce its own mechanical chronograph movements, entirely developed and manufactured in its own workshops. 

The Yorkdale boutique’s interior will feature pop art paintings by renowned American artist Kevin T. Kelly, and it will be decorated with American walnut floors and quadrille wood paneling. Also included will be a VIP seating area. 

The boutique will be operated in partnership with local watch and jewellery retailer European Jewellery. The standalone boutique will be located in the western part of the mall, as per the floor plan shown below. It will have the entrance facing towards another luxury brand, Jaeger LeCoultre, which opened across the hall last year.

“We’re thrilled to have the first Breitling Boutique in Canada located at Yorkdale Shopping Centre,” says Deepak Chopra, Country Manager for Canada. “It is the perfect destination to introduce Canadian consumers to the Breitling universe and to celebrate our iconic brand with our clients.” 

Breitling Boutiques are quite rare — in the United States, there are currently six freestanding Breitling locations. Its first American boutique opened in Manhattan in 2010, where it currently operates units on Madison Avenue as well as at Westfield World Trade Center. Other locations include Las Vegas (Forum Shops at Caesars Palace), Orlando (Mall at Millenia), Miami (Aventura Mall) as well as at Denver’s Cherry Creek Shopping Center. Breitling watches can also be found at various prestigious retailers globally. 


Article Author

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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