Visual Merchandising Expert Focuses on Smaller Retailers to Help them Get Ahead

Date:

Share post:

A visual merchandising expert, who has worked with some of the top retail brands in North America, is now working with smaller stores to help them get ahead.

Ani Nersessian, of Toronto-based VM ID, is also helping train those smaller retailers in the art of visual merchandising so they can do it for themselves. Her passion is helping smaller businesses become successful in a way that is affordable to them in maximizing window displays and in-store merchandising.

“I started VM ID because I loved the idea of using my role and background to help smaller businesses across Canada who think that they don’t have access to the same resources as large companies to build up and sustain their image,” says Nersessian, who has worked for Adidas and Holt Renfrew.

“Now I offer hands-on labour to re-vamp, but what is unique about my business is I also create tools like standards guidelines and zoning plans, offer training workshops and consultations to help equip them to be more self-sufficient and use their existing staff for a most cost-efficient solution.”

After more than 14 years of industry experience with various retailers, Nersessian established VM ID at the beginning of July to help retailers get set-up with a visual merchandising culture that is right for them.

She says VM ID helps to diagnose the opportunities to maximize the productivity of the selling space and elevate the store image, while catering to each business’ specific needs.

“This could involve staff training, creation of handy VM tools, or in-store merchandising and display services,” explains Nersessian, adding that she works with businesses to create a service package which optimizes their selling space, while letting them focus on the bottom line and selling their product.

She holds a B.Des from Ryerson University’s Fashion Communications program. She has worked at various retailers of all sizes, including Holt Renfrew as part of the Visual Presentations team, Adidas Canada as a Visual Merchandising Coordinator overseeing the visual direction and training in Adidas and Reebok stores nationwide, and has also worked as Instructor of the Visual Merchandising & Display course at Ryerson University’s School of Fashion.

Nersessian says retailers can’t afford to be without a strong visual merchandising system in place. It attracts the right customers, engaging them in-store, and converting them to returning customers. It increases space productivity and product turnover. It silently yet strategically sells merchandise through impactful visual presentation. It elevates and strengthens brand identity.

“Every retailer naturally decides what their setup should be looking like whether it’s based on store design or product feature and groupings,” she says. “Every store naturally does that. Visual merchandising is setting up a store and strategizing how to organize it in a way that will sell impactfully.

“I’m focusing on small Canadian businesses because they are the backbone of the country. So my inspiration coming out of larger companies like Holt Renfrew and Adidas group was that a lot of these smaller companies don’t have the same access to resources.”

Often for smaller businesses, visual merchandising gets neglected because of a lack of resources.

“There’s a huge opportunity to help the stores to sell much better,” says Nersessian.

Email Ani Nersessian: ani@vm-id.com 

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From The Author

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

Related articles

Canada’s Competition Bureau Launches Investigation into Loblaws and Sobeys [Op-Ed]

Sylvain Charlebois says that grocers must recognize that today's market is different, with consumers being less tolerant of practices limiting access to affordable food.

Anatomy of a Leader: Sarah Segal, CEO of DAVIDsTEA

Segal discusses her career and how she got to to where she is today, as well as a family history that includes founding a toy store in Montreal and big banners such as Le Chateau.

Apple Launches Tap to Pay on iPhone in Canada, Revolutionizing Contactless Payments for Businesses

Apple says it will allow businesses to seamlessly and securely accept payments using an iPhone and app, adding competition to the crowded payments space.

Half a Billion Dollar Downtown Ottawa Revitalization Announced to Bring Vibrancy to the Core [Feature/Interviews]

The Ottawa Board of Trade and the Canadian Urban Institute launched the initiative that will create new retail opportunities with the addition of 40,000 new residents and 50,000 jobs over 10 years, creating a more vibrant core that will be a destination.

Bayview Village to Overhaul Property with Marble Flooring and Luxe Interior, New Retailers and Restaurants Being Added [Exclusive Renderings/Interviews]

The Toronto shopping centre at Bayview and Sheppard is being transformed into something unrecognizable, creating a 'European-style' centre unlike competitors in the region.

Food Prices Dropping in Canada, Mainstream Media Fails to Report [Op-Ed]

Sylvain Charlebois says that food prices are declining according to StatCan data, but that media and the public have been focusing elsewhere.

Innovative App ‘Too Good To Go’ Rescues 4.2 Million Meals in Canada Since 2022, Plans for Expansion [Interview]

The innovative platform is looking to expand by adding more retailers, after launching two years ago by offering consumers excess end-of-day edible goods from a wide range of businesses.

New Hockey Legends Training Facility in Markham ON Elevates Player Skills with Cutting-Edge Technology [Interview]

The unique indoor training concept allows players to practice including improving shooting and stickhandling skills.

Arc’teryx Opens First ‘Alpha’ Store Concept on Bloor Street in Toronto [Photos]

The largest Arc'teryx store also focuses heavily on product care, and is located on the Mink Mile in the Holt Renfrew Centre.

Waterworks Food Hall to Open in Downtown Toronto Next Month, Showcasing 20 Gourmet Vendors in Historic Location [Interview/Photos]

The highly anticipated food hall on Richmond Street will span 55,000 square feet and will add more food and beverage competition in the downtown core with a range of hand-picked specialty vendors.

Bluenotes Launches ‘Unplug’ Activewear Shop-in-Shops in Stores Across Canada [Interview/Photos]

It's the first activewear line for the Canadian retailer, with dedicated shop-in-stores being part of a segment that is growing rapidly.

A Grocer Code of Conduct Could have Prevented Canada’s Bread Cartel [Op-Ed]

Sylvain Charlebois says that the grocer code aims to curb illegal activities that would make it tougher to orchestrate such schemes.