Retail Insider and GetintheLoop have partnered to bring Canada’s shop local platform to life inside the Retail-Insider platform. As the pandemic has evolved, brands big and small have turned to digital and mobile solutions to reach more customers and ultimately re-imagine their marketing in an increasingly digital world. As a part of this evolution, Retail Insider has launched an integrated partnership offering additional digital capabilities and reach for shopping centres, national brands, and now local retailers and businesses coast to coast.
“We got to know GetintheLoop over the past few years and have been increasingly impressed with the company’s technology and their commitment to helping retailers and local businesses attract and retain local customers during the pandemic,” said Craig Patterson, Editor-in-Chief of Retail Insider. Our partnership allows us to add further value to Canadian businesses big and small while providing another avenue and touchpoint for our 500,000 + visitors each month.”
Under this newly minted partnership, GetintheLoop’s rapidly expanding shop local platform will become integrated into the Retail Insider ecosystem. The partnership creates expanded reach for GetintheLoop business partners while bringing new products and services to the Retail Insider customer base and expanding Retail Insider’s reach coast-to-coast with an evolving focus on local stories and growth.
“In our conversations with brands and shopping centres, we know their strategies are evolving to become digital-first strategies, and we are excited to bolster what we can offer our shopping centre and retail partners,” Patterson added.
GetintheLoop currently works with over 6,000 local and national businesses across the country, including Sunrise Records, Hudson’s Bay, T.Kettle, The Body Shop, and Chapters-Indigo, helping them reach and engage with over 1 million shoppers each week. This partnership with Retail Insider will see GetintheLoop’s audience grow by significantly adding further value to its local and national business network, including partnerships with REITs like Cushman & Wakefield, Kingsett Capital, BentallGreenOak, and Trio Vest coast-to-coast and award winning properties like Hillside Shopping Centre, Halifax Shopping Centre, and Burlington Centre.
“Retail Insider is the authority of what’s new, what’s happening, and who’s growing in the Canadian retail landscape. We are super excited to be working with their team to expand our capabilities to help local and national businesses connect with engaged consumer audiences. It’s early days, but I think this partnership is a great example of the innovation that’s happening in media and the retail landscape,” said Matt Crowell, founder of GetintheLoop.
The two parties expect the integration to be live in time for the upcoming busy shopping season and view the partnership as a constant evolution that includes expanded localized content on the Retail Insider platform. Together, GetintheLoop and Retail Insider plan to enter new markets like the USA based on GetintheLoop’s recent announcement of international expansion.
Anyone interested in learning more is encouraged to reach out here to speak with the Retail Insider team.
GetintheLoop is Canada’s leading Shop Local Community, providing businesses with an easy and effective way to attract and retain local customers. Members join to receive local offers and rewards while discovering and supporting local businesses like restaurants, retail, and things to do, from coast to coast. For more information, visit www.GetintheLoop.ca.
GetintheLoop is expanding into new markets with local owner/operators through our innovative approach to franchising. For more information, visit www.GetintheLoopLocal.com.
Third-party apps and websites can apply GetintheLoop’s software development kit (SDK) and API to integrate local offers right into their app and website, providing users with our network of relevant and local offers with one simple integration.
Retail Insider (retail-insider.com) is Canada’s most-read retail industry news publication. It was founded in 2012 and has grown to report on happenings across the country. Retail Insider also has a notable podcast network, including The Weekly and The Interview Series.
For more information:
Jason Mann PR/Communications
Craig Patterson, Founder/Editor-in-Chief