Indigo Unveils First-of-its-Kind Beauty and Wellness Shop-in-Store in Vancouver: Interview/Photos

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Indigo, Canada’s largest book and lifestyle retailer, is launching what it describes as the first of its kind Beauty and Wellness shop at the Indigo Robson Street store in Vancouver.

The company said the new initiative, in about 1,300 square feet of space, offers customers an elevated beauty and wellness shopping experience, curated with an expanded assortment of must-have beauty and wellness essentials.

“The new Robson and Beauty Wellness shop takes a shop-in-shop approach. It’s beautifully designed, giving customers an opportunity to explore the expansive assortment and test and interact with the products, with everything they’re looking for all in one place,” said Pam McDermott, Merchant Vice President of Lifestyle.

Photo: Indigo

“Indigo introduced the shop as a response to increased customer demand and excitement about our existing assortment. Whether it’s a great book or an exciting new product, Indigo has remained focused on providing customers with the essentials that support them on their individual wellness journey, whether they’re just starting out or know what they’re looking for.  We believe that self-care, beauty, and wellness are for everyone. Our goal is to continue to expand our offerings and connect our customers with the best possible assortment of books, brands, and products we know they’ll love, and we’re thrilled that the new shop does exactly that.”

McDermott said Indigo has seen a consistent and increased interest in the Vancouver market for beauty and wellness that continues to grow.

“As one of our more recently opened locations, the Robson store has the space to grow this business in a significant way. In creating this Beauty and Wellness Shop, we’re able to offer an interactive environment where customers can gather, shop the assortment and engage with the product in a meaningful way. The space also gives us the opportunity to give retail presence to categories that have traditionally only been available online, helping to build awareness of the wellness assortment as a whole,” she said.

“While Robson is the only store with a shop of this scale, many of our stores across the country have a great in-store wellness experience with a similar assortment and selection of brands that customers can shop and enjoy.”

Photo: Indigo

Katharine Poulter, Chief Commercial Officer, Indigo, said the retailer’s beauty and wellness business has seen consistent, increased customer demand as the self-care category continues to grow throughout and beyond the pandemic.

“This shop is a natural extension of our existing book, beauty and wellness business. We know that our customers turn to us for information and resources, as well as curated products, to help them live their lives on purpose. We’re excited to offer the Vancouver community an elevated in-shop experience and an even broader assortment of brands to support them on their wellness journey. Whether they’re just starting out or are seasoned beauty and wellness shoppers, there’s something for everyone,” she said.

Indigo said some of the best brands in beauty and wellness will be available including Origins, Shiseido, Bala, Therabody, The Detox Market, Three Ships, Patchology, Blume, Foreo and Bushbalm.

The first Indigo location opened in Burlington Ontario in 1997. Indigo Books & Music Inc., as it exists today, was created in August 2001 upon the merger with Chapters Inc.

As of January 1, it operated 88 superstores under the banners Chapters and Indigo and 85 small format stores, under the banners Coles and Indigospirit.

In its most recent financial results, Q3 for fiscal year 2022 and the 13-week period ended January 1, revenue for the quarter increased $65.3 million or 17.9 per cent to $430.7 million compared to the same period last year, and $47.0 million or 12.2 per cent to pre-pandemic levels (13-week period ended December 28, 2019.)

Indigo reported net earnings of $45.1 million ($1.62 net earnings per basic common share) compared to net earnings of $30.7 million ($1.11 net earnings per basic common share) last year, an improvement of $14.4 million or 46.9 per cent.

Article Author

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.

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