Comprehensive Beauty Retail Concept ‘Formula Fig’ Plans Expansion After Opening 1st Toronto Location [Interview/Photos]


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Vancouver-based skincare retail concepts Formula Fig has recently expanded to its first location in Toronto with the plan of opening five to seven stores across Canada and in the United States by 2023. 

Formula Fig was inspired when the owner and founder, Jessica Walsh, found a gap in the skincare industry as customers needed to go to multiple places to take care of their skincare needs. At Formula Fig, customers can have all their skincare needs taken care of from in store services and take-home products. 

“Think about it – if you want to go somewhere for all your ‘essential’ skincare needs, what are your options? You have to go to your Dermatologist for injectables, med-spa for facials, and a skincare retailer for your products. Most of these are uninspiring and intimidating! Getting an appointment is challenging and takes up too much of your day. Most of the time, they are located off the beaten track. At Formula Fig – we change all of this. We combine a best-in-class skincare offering of high-tech facials, injectables, and skincare products,” says Walsh.  

 “It’s Time to Give a Fig About Your Skin” 

Formula Fig at 50 Ossington Avenue in Toronto (Image: Kiara Schwartz)

Formula Fig provides several of skincare treatment options that are 45 minutes or less including injectables and facials. Injectables are for customers who are looking for skincare from within, these treatments include vitamin IVs, Stingers to help with wrinkles, and vitamin shots. 

Customers can also experience Formula Fig’s numerous facials that are divided into four different categories: Laser, Super, Core, and Self Serve which is zero contact. All locations also offer take-home products. 

New Location 

Formula Fig at 50 Ossington Avenue (Image: Dustin Fuhs)
Formula Fig at 50 Ossington Avenue in Toronto (Image: Kiara Schwartz)

Formula Fig has recently added its first location in Toronto. Located at 50 Ossington Avenue customers can experience its full service and product menu – and its exceptional interior designs that are customized for each store with keeping in the lines of the Formula Fig palette of textured greens and rich pinks. 

The new location will be 800 square feet and will have a lushest interior. 

“For Fig Bar Ossington, I was inspired by the London Tube (my hometown) and incorporates design elements such as curved seating cubicles and endless, infinite mirrors, creating tunnel-like effects. We also sourced the tiles we used from the same manufacturer as those used for the actual London Tube!” 

Formula Fig is also opening its third location in West Vancouver opening in September where the interior design inspiration came from a swimming pool.

“The effect is meant to feel like standing at the bottom of a beautiful, green-tiled pool. The metallic ceiling ripples like water, and outside the treatment rooms, you can see the sunshine gleaming through the surface. All the walls are elegantly curved, creating a transportive, dreamlike feeling. As you can tell, I’m looking forward to this one opening.” 

As for these specific locations, Walsh wanted Formula Fig to be in a thriving and inspirational community as it is essential to the brand and is looking forward to expanding within Canada and internationally. 

Future Plans 

Co-Founders JJ Walsh and Anita Chan (Image: Britney Gill)

In addition to the new location opening in September in West Vancouver, Formula Fig is also planning to expand into the United States. Its first location will be in North Sycamore Los Angeles and is planning to open by the end of the year. After this, Formula Fig will have four locations across Vancouver, Toronto and one in Los Angeles and will not be stopping there as it is planning on opening five to seven new locations across the United States and Canada by 2023. 

“We combine a best-in-class curated skincare offering of high-tech facials, injectables, and high-quality skincare products. Not only is our offering unique to what you can find elsewhere, how we offer it is, too: beautiful, welcoming, immersive destinations in your favorite neighborhoods. All our locations are where you would already be going to meet a friend, grab a coffee, be inspired, and we hope that a visit to Formula Fig becomes a part of this routine!”

Jackson Turner of CBRE negotiated the lease for the Ossington store and represents Formula Fig in its store expansion.

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Shelby Hautala
Shelby Hautala
Shelby Hautala, based in Toronto, is a new Journalist to Retail Insider. She has experience writing for local newspapers and also internationally for Helsinki Times while she lived in Finland. Shelby holds a Bachelor of Journalism Honours degree from the University of King’s College and a Social Work degree from Dalhousie University in Halifax.


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