Sporting Life Reopens Renovated and Expanded Toronto Flagship Store with Expansion Plans [Photos]

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Sporting Life has reopened its flagship store and along with additional space, the store includes a new bike and tennis shop.

The retailer is known for its ski and snowboard products as well as apparel for women, men, and children.

“It is a store that has a new look, newly renovated – it is bigger and better, and we continue to be a proud part of the community. You can expect to experience the same great service you have had throughout the years, but just a new look and feel, a great sense of energy and a great centre for our great community hub for the neighbourhood as well,” says Ian Jacobson, the Store Manager of the Sporting Life Flagship location.

“Day and Night from What it Used to Be”

Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)

Located at 2665 Yonge Street, Sporting Life has added just over 5,000 square feet of retail space. The additional space includes a brand new 3,200 square feet bike shop, a premium sneaker shop, and an expanded tennis shop.

“We want to be a true sports and lifestyle destination, we are very proud of the store and what it represents to the brand and to the community and we are that hub, we are a part of the community that people associate with outside of just a retail store. We wanted to welcome the community into our store in a special way, I think it is what separates sporting life from a lot of other retailers is the community connection.”

The location, along with its other locations, has premium brands including North Face, Patagonia, Nike, Arc’teryx, and more. Jacobson said as the company is continuing to expand to meet consumer needs, customers can expect more brands at Sporting Life this year that they have never seen before.

“Right now, we have state of the art ski and snowboard machines, we have world class technicians, and tennis stringers. If you want to come and experience the best of the best, then come to Sporting Life because that is the reason why a lot of people come and visit.”

“Not Just Another Retailer”

Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)

Sporting Life also serves as a community hub as it is “the go to ski and snowboard destination and we are Toronto’s most iconic sports store.”

“We are not just another retailer, we like to look at ourselves as another member of the community, a neighbour, and a friend. We have a lot of customers that just come in just to say hi and I think it speaks to the connection we have with the customers that we are the sports community, we are sporting life, we are a national level partner with Alpine Canada, and I think people really gravitate because it creates a great destination where you can get amazing service and see a lot of amazing premium brand products.

In addition to the reopening of the Yonge Street location, Sporting Life will also be opening three new stores this year which will be in Burlington, Laval (Quebec), and in Edmonton. “Right now, we are focused on welcoming our customers to connect with our amazing staff in store now, who knows what tomorrow will bring.“

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Additional Images from the Sporting Life Flagship

Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)
Sporting Life at 2665 Yonge Street in Toronto (Image: Sporting Life)

Article Author

Shelby Hautala
Shelby Hautala
Shelby Hautala, based in Toronto, is a new Journalist to Retail Insider. She has experience writing for local newspapers and also internationally for Helsinki Times while she lived in Finland. Shelby holds a Bachelor of Journalism Honours degree from the University of King’s College and a Social Work degree from Dalhousie University in Halifax.

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