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Video Interview: Why Canadian Retailers Need To Master Hybrid Shopping Experiences

By Mario Toneguzzi

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Why Canadian Retailers Need To Master Hybrid Shopping Experiences

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Shash Anand, SVP of Product Strategy at SOTI, discusses a new report about the importance of retailers taking on a hybrid shopping experience to meet consumer expectations.

Anand talks about how consumer behaviour has changed in the past few years and what retailers need to do, the need to break down silos in retail operations, continued supply chain issues, and the growing trend in reverse logistics.

The Video Interview Series by Retail Insider is available on YouTube.

Connect with Mario Toneguzzi, a veteran of the media industry for more than 40 years and named in 2021 a Top Ten Business Journalist in the world and the only Canadian – to learn how you can tell your story, share your message and amplify it to a wide audience. He is Senior News Editor with Retail Insider and owner of Mario Toneguzzi Communications Inc. and can be reached at mdtoneguzzi@gmail.com.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.

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