Egg Club’s tagline is “Affordable Happiness” and the Toronto-based eatery wants to bring its unique brand of egg sandwiches to hundreds of markets across the country.
Egg Club, which began in September 2020, currently has four locations in Toronto – Dundas, Wellesley, North York and Liberty Village. Its offering includes the combination of its specialty Japanese Milk Bread called Shokupan and a traditional Western-style egg sandwich.
Jason Yu, President and one of the founders of Egg Club, said the brand is looking at opening up to 300 locations across the country.
Yu said the eatery’s prices are based on the company’s belief that everyone deserves an affordable every day meal. Egg Club was launched to create a space where it can share that belief with everyone.
“We specialize in egg sandwiches. So we are a breakfast, lunch and brunch targeted store at an affordable price – affordable happiness as our slogan says,” said Yu.
“We’re the first ones to introduce the bread called Shokupan to Toronto basically.
“We are targeted to open 300 locations nationwide. That’s our dream.”
Egg Club is working with Ted Tsanas, President at Southbrook Business Development Group / REMAX PREMIER Real Estate, on its expansion.
Yu said with the current challenging economy consumers are looking for cheaper prices.
“We’ve really tried to make it as cheap as much as possible but at the same time the high quality as much as possible,” he said. “That’s our goal at the moment – to serve delicious egg sandwiches and at the same time make it as affordable as much as possible for people to visit us every single day.
“For ourselves, we don’t need as much equipment as well as our space. Therefore, we can kind of go anywhere to be very small. 500 square feet. Even for our third location it’s only 450 square feet actually. We can go anywhere. We can fit anywhere.
“And our product itself is for everyone to be honest. Everyone loves eggs. People have been growing up with eggs. It’s in our history. The egg itself has been around for thousands of years. Everyone is very familiar with eggs and that’s why we really love this concept. Everyone feels welcome. It’s not something that people don’t know about. We’ve revolutionized the old egg sandwich into an affordable and fun sandwich that people can enjoy.”
