SJC has launched Content Factori™, a proprietary AI-powered platform that reduces marketing production timelines from weeks to hours, tackling one of the biggest pressures facing Canadian marketers.
A first-of-its-kind solution, it is already in-market with major Canadian retailers and purpose-built to help brands create more content at scale while contending with tighter budgets, said the company.
It said the platform works by turning raw data into targeted, on-brand creative for omnichannel marketing, including retail flyers, e-commerce, social media and digital signage. This provides marketers with immense speed and scale while preserving the quality they demand.
“Content Factori™ was developed over 18 months in direct response to our clients’ need to shrink marketing lead times and costs,” said Kin-Man Lee, President, SJC Communications Group. “It exponentially scales our production, creative and project management expertise to allow brands to deliver impactful marketing campaigns at scale and faster than ever before. Our clients are already experiencing that impact.”
SJC said Content Factori™ addresses marketers’ toughest pressures: producing more variations, across more channels, on tighter budgets. By ingesting data such as pricing, images and brand guidelines, the platform automates the creation of unlimited campaign assets, solving a critical bottleneck for retail and CPG brands.
Key benefits of Content Factori™ for brands and retailers include:
● Speed & Efficiency: Cuts production timelines from weeks to hours, getting campaigns to market faster while reducing costs.
● Scale & Personalization: Generates campaign variations across stores, regions, languages, and even dialects.
● On-Brand Quality: Ensures every asset consistently reflects brand guidelines.
● Intelligence: Uses AI to continuously refine campaigns for stronger impact.
Content Factori™is the newest addition to AI Worx, SJC’s suite of AI-enabled creative production services, which also includes AI Blends, 3D visualization and virtual production. Unlike generic AI tools, AI Worx is purpose-built for retail campaigns, with SJC’s creative expertise embedded into every output, said the company.
“Our hybrid process ensures strategy and creativity are led by people, while AI accelerates execution,” said Sylvie Lamont, Chief Creative Officer, SJC. “With our AI solutions, brands don’t have to choose between speed and creativity; they can have both.”
SJC is a full-service media, marketing and print company founded in 1956. The company delivers creative production at scale, media and commercial print to connect brands with their audience through storytelling that informs, inspires and drives action. Through full-production creative studios, advertising technology, print infrastructure and distinct media brands, SJC partners with clients across North America to meet their evolving
marketing needs. Its media portfolio includes Chatelaine, Toronto Life, Maclean’s, FASHION, HELLO! Canada and Today’s Parent, reaching more than 23 million Canadians each month across print, digital, video, social and events.
David McGrath, Executive Vice President Operations, Communications Group & General Manager, SJC Content, called the launch of the platform a “high volume, automated execution platform.”
“It gets a ton of content created off of single information handoffs from retailers and basically allows retailers to execute a ton of content to be anywhere they need to be within the market, in front of the right people at the right time,” he said.
“We saw that marketing in general, especially in the retail space, has become way too complex. It was manual just to create simple pieces of content, weeks and weeks and weeks of approval management and that is something we’re bringing to the market that was developed by people who have that lived experience with the retailers.”
Ray D’Antonio, Executive Vice President, Enterprise Sales, SJC, said it’s important for retailers to have content that is deployable and that they can afford.
“If you take a look at the volume of content that brands and retailers create year over year and every year that much more than the year prior, so if you needed to look at the amount of channels that are in the market today compared to even five years ago, it’s substantially greater and retailers and brands feel the need to utilize all of these channels or as much as they can afford in whatever combination that best delivers on the challenge,” he said.
“A brand or a retailer wants to make sure that they’re in market across every channel where consumers are living. Creating that content is expensive. The new platform has been created to allow marketers to create content as required to be deployed wherever they need it, whenever they need it, in real time.”
