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Adonis sees rising demand for holiday catering

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Adonis is seeing growing demand for holiday catering as customers look for convenient, high-quality prepared foods, says the company’s vice-president and general manager.

Eric Provost, Vice-President – General Manager of Adonis, who oversees the 16-store international banner under Metro, said the chain, which focuses on Mediterranean and Middle Eastern offerings, has seen year-over-year increases in catering orders during the festive season.

“We are seeing a strong demand for premium and festive products during the holiday season,” Provost said. “The number of catering orders is growing because customers are looking for convenience without compromising on quality.”

He said ready-to-serve platters — including cheese, olives, nuts and deli items — remain popular, along with fresh fruit and vegetable trays. The turkey and lamb meal packages are in highest demand during the holidays, he added.

“Customers can order the turkey already cooked with rice, potatoes and everything,” Provost said. “They order in advance, come when they want and get their meals for the whole family.”

Adonis operates 11 stores in Quebec and five in Ontario, including its newest location in London, Ont., which opened in August.

Photo-Adonis
Photo-Adonis

“For a small banner like us, one opening per year is our goal,” he said, adding there are no other official expansion plans at this time.

The supermarket chain offers full-service counters for cheese, deli, meat and fish, and each store includes a kitchen that can prepare meals on site. Customers can have fish cleaned and cooked during their shopping trip, and each location offers daily hot meals, pizza, sandwiches and traditional dishes, along with a bistro area for dining.

Provost said the company also focuses on supporting local communities during the holiday season. All stores are equipped with collection bins where customers can donate food to be distributed to local food banks.

“It’s part of our DNA,” he said. “It’s very important that we are part of the community.”

With the holiday season in full swing, Adonis markets launched its 2025 Christmas campaign across its stores in Québec and Ontario. 

Known for its Mediterranean roots, imported specialties and extensive food selection, the chain positions itself as a go-to for holiday groceries, giving special attention to its catering service—a popular choice for family celebrations.

Adonis’s catering service, renowned for its quality, freshness, and authentic flavours, takes centre stage this year. With many young consumers facing increasing financial pressures and reducing their restaurant outings, home-cooked meals are regaining appeal. Adonis said it is responding to this reality by offering festive and affordable catering options that allow people to celebrate the holidays without compromising on quality.

Customers can order complete ready-made meals, from the classic turkey dinner to the more upscale leg of lamb or grilled salmon, as well as themed platters and signature creations crafted by Adonis chefs, all for under $20 per person. Adonis has also observed a significant increase in catering orders, which are especially popular during the holiday season among families looking for easier ways to host their gatherings.  

Photo: Adonis
Photo: Adonis

“Every year, we see how important it is for families to celebrate Christmas with quality meals that are fresh and authentic,” said Provost. “At Adonis, we are proud to be a popular go-to for the holidays, both for our unique imported products and for our competitively priced homemade dishes. Our goal is to make holiday celebrations as easy as possible while sharing the culinary traditions that have inspired us from the very beginning.”

Adonis, alongside all METRO banners in Québec, took part in a fundraising campaign from November 4 to 24 to help food banks in Québec fulfill the 3.1 million requests for assistance they receive every month.  Adonis was able to raise $80,000 to support local food banks, which experience especially high demand during the holiday season.The situation in Ontario is equally as critical.  As such, several food banks will also receive support in the coming weeks, most notably Food Banks Mississauga, which oversees over 60 food programs as well as local organizations that help those facing food insecurity, said the company, which was established in 1979. Adonis has been part of the METRO Group since 2017.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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