Consumers Demanding More Personalization: Vibes Study

Date:

Share post:

A new survey by Vibes, a mobile engagement platform, says more than 40 per cent of consumers say they would share more data to get more personalization.

The survey also found that younger consumers prefer SMS from brands over email, and show significant enthusiasm for using Mobile Wallet on their smartphones.

“Consumers are telling us that they’ll gladly interact with brands on their smartphones, as long as offers are personal, timely and relevant, and if they allow them to take the next step to using a mobile wallet”, said Jay Hinman, Vibes’ VP of Marketing. “Nearly 70 per cent of consumers already receive text messages and push notifications from brands on their phones, and younger consumers in particular are saying that they love it, with many saying they want even more.” 

Other findings from the survey include:

  • Younger consumers say they now prefer SMS (32 per cent) over email (26 per cent) as their primary channel of communication from brands, and that 28 per cent of consumers under age 40 actually cited a frequency of too few messages as a reason to stop receiving communication from a brand;
  • More than 40 per cent of smartphone users say the information they’re willing to give a brand in exchange for better personalization includes their zip code, their name, their mobile phone number and zero-party survey data;
  • Mobile Wallet, a wallet on the smartphone that allows consumers to pay for items online or at the register, is taking off in popularity, particularly among younger consumers aged 25-54. 54 per cent of this group say they’re either already using or are interested in using Mobile Wallet to store items such as digital offers and loyalty cards – a terrific opportunity for brands looking to bridge the engagement gap between high-reach, low-engagement channels like email and low-reach, high-engagement channels like a brand’s own mobile app;
  • More than 70 per cent of smartphone users even said they are likely to save and redeem personalized mobile wallet offers or coupons that are enhanced with their name, and that are tailored to their personal shopping preferences.

In this video interview, Hinman discusses the reasons behind the growing trends and what the future holds.

The Video Interview Series by Retail Insider is available on YouTube.

Connect with Mario Toneguzzi, a veteran of the media industry for more than 40 years and named in 2021 a Top Ten Business Journalist in the world and the only Canadian – to learn how you can tell your story, share your message and amplify it to a wide audience. He is Senior News Editor with Retail Insider and owner of Mario Toneguzzi Communications Inc. and can be reached at mdtoneguzzi@gmail.com.

Interviewed this episode:

Like, Share and Subscribe to Mario Toneguzzi on YouTube!

Follow Mario:

Also check out the other series offered by Retail Insider, including The Weekly podcast and The Interview Series, which are both available on Apple Podcasts, Stitcher, TuneIn, Google Podcasts, or through our dedicated RSS feed for Simplecast and other podcast players.

Follow Retail Insider:

Share your thoughts!

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From The Author

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Related articles

The New Grocery Code of Conduct Should Benefit Both Canadians and the Food Industry [Op-Ed]

An industry expert provides an overview of what the new code should improve and supply chain management practices as consumers grapple with rapid food inflation.

Columbus Café Expands Rapidly in Canada, Opening 10th Location in Montreal and Announcing First Toronto Location [Interview]

The Parisian chain is looking to grow its presence in Canada significantly with a goal for a significant number of locations, according to its broker.

Swarovski Opens Unique One-of-a-Kind Canadian Concept Store on Bloor Street in Toronto [Photos]

Toronto is one of only a handful of cities globally to feature Swarovski’s new Instant Wonder concept store design. 

Healthy Planet Expands in Southern Ontario with 4 New Locations and Innovative Healthy Planet Kitchen [Interview]

One of Canada's fastest growing health and wellness retail chains is growing its brick-and-mortar presence while launching a new concept, says its GM.

Canadian Restaurants Facing Impending Bankruptcies as CEBA Loan Repayment Deadline Looms [Survey]

Research is showing an increase in bankruptcies with a loan repayment deadline at the end of the year potentially throwing the industry into chaos.

Louis Vuitton Opens Canada’s 2nd Men’s Ready-to-Wear Concession at Holt Renfrew Ogilvy in Montreal [Photos]

The luxury superbrand is growing its ready-to-wear presence in Canada in the country’s second-largest city, which will see even more clothing when a flagship Vuitton opens at Royalmount next year.

The Body Shop North America Appoints New General Manager to Expand Business: Interview with Jordan Searle

Searle discusses plans to upgrade stores with The Body Shop's new Workshop concept as the brand continues to see consumer growth amid competition.

Canadian Consumers will Abandon Checkouts if Preferred Payment Methods Unavailable [Study/Interview]

A new report examines consumer behaviour in Canada, indicating that retailers need to invest in tech to gain shopper loyalty.

Rack Attack Continues Expansion in Canada, Adding Three New Stores and Acquiring Calgary Locations [Interview]

The retailer of car racks, bike racks, rooftop tents, overlanding, and other outdoor gear is growing its operations in Canada with plans for more locations amid consumer demand.

Pilgrim CEO Robert Hayes Discusses the Jeweller’s Expansion Plans in Canada: Video Interview

The discussion includes how Hayes brought the brand into the market, what makes it so popular, wholesale expansion, and what's in store for new locations in Canada including one at CF Toronto Eaton Centre opening in late June.

Fitness Concept elleTO Growing Business with Female-Focus [Interview]

Founder Michelle Epstein discusses the rebrand and location moves which are proving successful for the 12-year old women's gym.

Montreal-Based Gourmet Salad Brand Mandy’s Sets Ambitious Expansion Plans, Eyeing National and International Growth [Interview]

The popular salad restaurant chain is looking at opening a substantial number of locations, given success after a recent expansion.