Walmart Canada Launches Subscription-Based Free Next-Day Delivery in Fight for Consumer Loyalty: Interviews


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Walmart Canada has launched Delivery Pass, offering customers access to unlimited, free next-day delivery on thousands of items for less than $2 per week.

The subscription program includes free next-day delivery and discounted same-day and express delivery from stores; a competitive price of $8.97 monthly or $89 per year to access unlimited delivery; and an opportunity for consumers to spend less time shopping in-store with groceries and more delivered right to their door. 

Laurent Duray

“Canadians don’t have to choose between fast, convenient delivery and our everyday low prices. We’re transforming our omnichannel offering to better serve Canadians, aiming to build the most efficient, consistent and affordable way to shop in Canada,” said Laurent Duray, Chief E-commerce Officer, Walmart Canada. “Delivery Pass is going to be a gamechanger for Canadians by giving them the products they need, when and how they want them, at the best prices.”

Image: Walmart Canada Delivery Pass

Amanda Shoalts, Senior Manager, Store Fulfilled Strategy, Walmart Canada, said the Delivery Pass is very simple to use. A time for delivery is booked that is convenient for the customer, items to be purchased are added to checkout and delivery fees are waived. 

Amanda Shoalts

She said the Delivery Pass is currently available for purchase through the Walmart app. Once the Delivery Pass is purchased customers can place orders on either the Walmart app or on

“We know that customers are really busy and always looking for ways to save both time and money,” said Shoalts. “So we were really trying to find a way to hook up with saving time and money for either a monthly or an annual fee. Our mission is to build the most convenient, fast and omnichannel experience. We identified a way we could provide our customers with access to unlimited free next-day delivery on thousands of items for less than $2 a week through Delivery Pass.”

She said Delivery Pass will be a “game-changer” for Canadians, giving them the products that they need when and how they are looking for them at the best price.

Today, it’s available to customers in the Greater Ottawa Area and the Greater Toronto Area.

“We’re excited to continue to roll out the Delivery Pass across the country,” added Shoalts.

“We’re committed to rolling Delivery Pass out across the country over the coming weeks and months to provide Canadians across the country with access to an additional way to save time and money with Walmart.”

Image: Walmart Canada

Walmart says the Delivery Pass includes more than 65,000 items, including groceries and general merchandise.

Ignacio Baladrón

“Not only will our customers save money when shopping with Walmart Canada, they can now spend less time shopping in-store with groceries and more delivered right to their doors from our stores. We’re unlocking access to unlimited, free next-day delivery on items including groceries, electronics and toys, at a low price they can afford,” said Ignacio Baladron, Vice President, Omnichannel Operations, Walmart Canada. “We’re excited to launch today and already have ambitious plans to evolve the program and unlock new features. Delivery Pass is just getting started!”

Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day. Its online store is visited by more than 1.5 million customers daily.

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.


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