Circle K and Couche-Tard have launched a new customer rewards campaign in Canada that links qualifying in-store purchases to visit milestones and offers customers a chance to win one of 10 $10,000 cash prizes.
The Road to Rewards promotion runs from Sept. 15 to Nov. 9, and is the company’s first app-integrated, visit-based campaign, according to Circle K Canada.
Campaign links purchases to app-based rewards
The program is designed to encourage customers to use the Circle K Canada and Couche-Tard mobile apps while making qualifying purchases at participating stores. Customers accumulate visits based on their in-store transactions and receive rewards when they reach specified milestones.
“We are delighted to launch Road to Rewards, our first app-integrated, visit-based campaign. With Road to Rewards, the more you visit, the more you get rewarded,” said Stéphane Trudel, Senior Vice President of Operations at Circle K Canada. “It’s been designed to reward our customers for the everyday visits that they’re already making and empower them to choose the rewards that mean the most to them, all through our new Circle K Canada and Couche-Tard apps.”
Each in-store purchase of $5 or more counts as a visit, although in-store fuel pre-pay transactions are excluded. Customers enter their phone number at checkout and use either mobile app to monitor their progress.
Rewards are unlocked at six milestones — after the third, fifth, seventh, 10th, 13th and 15th qualifying visits. Customers can choose from rewards that include food, beverages, Circle K private-label products and region-specific offerings.
Each qualifying visit also automatically enters the customer into the campaign’s grand-prize draw. Ten $10,000 cash prizes are available, with five winners scheduled to be selected on Oct. 13 and another five on Nov. 10.
Apps become central to promotions
The campaign also expands the role of the Circle K Canada and Couche-Tard apps as platforms for contests, in-store promotions and exclusive coupons.
Customers who are of the age of majority can complete a three-step age-verification process to access additional promotions through the apps. The apps can also be used to locate nearby Circle K and Couche-Tard stores and participate in Road to Rewards.
Customers can download the Circle K Canada app by texting APP to 247253 or the Couche-Tard app by texting APPLI to 247253. They can also download the apps through an app store and create an account.
Promotion runs through November
The offer is available at participating Circle K stores from Sept. 15 through Nov. 9, subject to availability and while supplies last. Products must be purchased in a single transaction, and the offer cannot be combined with another offer or promotion.
The contest is open to legal residents of Canada, excluding Nunavut and Yukon, who are over 16. Parental or guardian consent is required for participants below the legal age of majority in their province or territory.
Participants are limited to three qualifying visits per day, with one visit permitted every three hours per mobile phone number and per person. Conditions and restrictions apply.
Alimentation Couche-Tard operates in 27 countries and territories through more than 17,200 stores, including approximately 13,100 locations that offer road transportation fuel. The company employs approximately 145,000 people throughout its network.
More from Retail Insider:
