Tim Hortons Dives Further into Retail with Launch of TimShop.ca, Featuring Vintage-Inspired Merchandise [Interview/Photos]


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Iconic Canadian brand Tim Hortons launched TimShop.ca with new limited-edition merchandise including nostalgic vintage-inspired sweatshirts and T-Shirts as well as a variety of Tims home products.

“We’re really excited about the launch of TimShop.ca and the new products that will continue to be shared with Canadians in the months to come,” said Markus Sturm, Senior Vice President of Consumer Goods, Digital and Loyalty at Tim Hortons.

Markus Sturm

“Canadians have long celebrated special moments with gifts from Tims and our retail team has an amazing track record of curating popular merch collections to be sold in Tims restaurants across the country – including the Timbiebs merch lineup we launched in 2021. In recent years, we’ve also launched two very successful online National Coffee Day apparel drops, a reflection of how Tims guests are increasingly interacting with the brand through our digital channels. 

Tim Hortons launches TimShop.ca with NEW limited-edition merch including nostalgic vintage-inspired sweatshirts and T-shirts (CNW Group/Tim Hortons)

“The Tim Hortons mobile app in Canada has 4.9 million monthly average users and our Tims Rewards loyalty program is extremely popular with guests. Launching a new online shop as a convenient location to find great, uniquely-Tims merchandise is an extension of the great work that the Tims retail team has already been doing for many years.

“Most products on TimShop.ca will be available in limited quantities as we intend to regularly release new products and designs that we think our guests will love. We’re looking forward to an upcoming campaign on TimShop.ca later this month to support National Coffee Day. At launch, we’re focused on promoting the site through earned and owned channels, like social, PR and CRM.”

Image: TimShop.ca
Tim Hortons launches TimShop.ca with NEW limited-edition merch including nostalgic vintage-inspired sweatshirts and T-shirts (CNW Group/Tim Hortons)

In 1964, the first Tim Hortons restaurant in Hamilton, Ontario opened its doors. Tim Hortons is  Canada’s largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. Tim Hortons has more than 5,400 restaurants in Canada, the United States and around the world. 

“There are so many Canadians from coast to coast to coast who have told us they would love to see more apparel from us that celebrate the nostalgic look of Tim Hortons and a more modern reflection of the brand today,” said Sturm.

Tim Hortons is owned by Restaurant Brands International, one of the world’s largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. It also owns Burger King, Popeyes and Firehouse Subs. 

In its recent second quarter financial report, Restaurant Brands said consolidated comparable sales increased 9.6 per cent and net restaurants grew 4.1 per cent in the second quarter versus the prior year. System-wide sales increased 14.0 per cent year-over-year. Net Income of $351million was up from $346 million and adjusted EBITDA of $665 million increased 10.3 per cent organically versus the prior year.

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.


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