Close to 500 million people use the Pinterest platform to plan what’s next in their lives – their next home, their next meal, their next trip.
The company says that gives it unique insight into the future and what’s going to be really big, really soon.
It has released its latest Pinterest Predicts not-yet-trending report that shares emerging trends for the coming year. It’s Pinterest’s guide to what people will shop, try and buy next.
“Each year, Pinterest sets the bar for trend spotting by releasing its “not-yet-trending” trend report ahead of the New Year. With an 80 per cent accuracy rate for the fourth year in a row, Pinterest Predicts is not based on guesswork or clairvoyance, but a blend of art and science that analyzes the billions of searches made on Pinterest each month,” said Kristie Painting, Country Manager, Canada, Pinterest.
“By harnessing the power of Pinterest’s predictive trend data, Pinterest is giving consumers and advertisers a head start on what we believe will be the biggest and hottest trends for 2024.”
Pinterest said its unique trendspotting model is a blend of art and science that analyzes the billions of searches made by more than 480 million people from around the world that come to Pinterest each month to plan what to do, try or buy next. New machine learning technologies allow the company to identify patterns in the data and curate those findings into the Pinterest Predicts report, a genuine “cheat sheet” for everyone who needs to know, before anybody else, what it predicts is going to take off and continue to grow in 2024.
“From the team who saw the 2023 Mush-rooms trend and the 2022 Dopamine Dressing era coming and with an 80 per cent success rate for the fourth year in a row, Pinterest Predicts has proven itself to be the reliable trend spotter that consumers and advertisers can trust,” said the company.
“The mindset of the Pinterest audience really is the secret sauce: Because people come to Pinterest to plan, we have unique insight into what’s going to be the next big thing. More than half of our users see Pinterest as a place to shop, and this year, Pinterest is making Pinterest Predicts more shoppable than ever: Consumers from around the world can shop trends through an online store—the Pinterest Predicts Shop . . . Pinterest is opening its first ever pop-up shop in New York City, a five-day event where customers can shop and experience the biggest trends of 2024 alongside workshops and custom experiences from Levi’s and MAC Cosmetics.”
Here are Pinterest’s trends in different categories
BEAUTY
Blue Beauty
Aquamarine makeup is back and bolder than ever. In 2024, Gen Z and Millennials will find new ways to incorporate this 60s staple into their modern beauty routines.
- “Blue eyeshadow aesthetic” +65%
- “Fun blue nails” +260%
- “Light blue prom makeup” +70%
- “Aqua makeup look” +100%
- “Blue quince makeup” +85%
Head to Glow
Body care will have a major moment in 2024. Boomers and Gen Z will double down on luxury lotions and in-home spa experiences.
- “Sunscreen” +75%
- “Body lotion aesthetic” +245%
- “Spa aesthetic” +60%
- “Body skin care routine” +1,025%
- “Bodycare” +845%
Make It Big
Beauty and baubles will get bigger, bolder and puffier in 2024. Millennials and Gen Z will opt for styles that match their “fluffy hair” aesthetic and sculptural jewelry.
- “Chunky hoops” +45%
- “Big braids hairstyles” +30%
- “Wavy perm men” +50%
- “Sculptural jewelry” +75%
- “Big bun” +230%
CELEBRATIONS
Groovy Nuptials
70s-inspired weddings will make a serious comeback this year. From disco decor to bohemian bachelorettes, Boomers and Millennials are behind this retro-inspired return to the dance floor.
- “Groovy wedding” +170%
- “70s bride” +50%
- “Retro wedding theme” +80%
- “Groovy bachelorette party outfit”+110%
- “Retro bachelorette party decor”+35%
ENTERTAINMENT
Jazz Revival
This year, Millennials and Gen Z will trade in their electronic beats for something far more retro:
vintage jazz. Jazz-inspired outfits, dimly lit venues and lo-fi looks are all on the rise
- “Jazzaesthetic clothing” +180%
- “Jazzbar outfit” +75%
- “Jazzfunk” +75%
- “Piano jazz” +105%
- “Jazzclub outfit” +65%
FASHION
Bow Stacking
Millennials and Gen Z will adorn their outfits, shoes, hair and jewelry with this oh-so-delicate detail. Bow large or bow small, next year brings bows for all.
- “Bow outfit” +190%
- “Bow necklace” +180%
- “Bow aesthetic” +55%
- “Bow crochet” +80%
- “Heels with bows” +40%
Eclectic Grandpa
In 2024, Gen Z and Boomers will embrace grandpacore and bring eccentric and expressive elements for the ages to their wardrobes. Think retro streetwear, chic cardigans and customized clothing.
- “Customised denim jacket” +355%
- “Eclectic clothing style” +130%
- “Grandpa core” +65%
- “Retro streetwear” +55%
- “Grandpa style” +60%
FOOD AND BEVERAGE
Melty Mashups
In 2024, two ooey gooey, treat-yourself favorites will make mouth watering mashups like “burger quesadillas” and“pizza pot pies.” Gen X and Boomers will feast on this all-new food fusion.
- “Pizza pot pie” +55%
- “Gummy candy kabobs” +170%
- “Carbonara ramen” +165%
- “Cheeseburger tacos” +255%
- “Burger quesadilla” +80%
Tropic Like It’s Hot
In 2024, your favorite foods, home decor trends and fashion finds will get the tropical treatment. Boomers and Gen Z are driving this escapist aesthetic complete with hibiscus prints and tasty mocktails.
- “Pineapple mocktails” +70%
- “Crushed pineapple upside down cake” +50%
- “Coconut aesthetic” +35%
- “Hawaiian sheet pan chicken” +35%
- “Tropical chic decor” +110%
FINANCIAL SERVICES
Cute Coins
This year, Gen Z and Millennials will take their money and make it a lil’ cuter. Credit cards will get a makeover. Piggybanks will be customized. And oh yeah. Stickers. On. Everything.
- “Credit card stickers” +140%
- “Ceramic piggy bank” +95%
- “Teddy bank” +75%
- “Piggy bank design” +55%
- “Aesthetic piggy bank” +35%
HOBBIES AND INTERESTS
Making a Racket
A little birdie told us that in 2024, Gen Zand Millennials will be smitten with badminton. Searches for everything from “badminton outfit” to “playing badminton aesthetic” will be big in the year ahead.
- “Badminton racket” +80%
- “Badminton bag” +105%
- “Badminton shoes” +50%
- “Badminton outfit” +80%
- “Playing badminton aesthetic” +45%
Give a Scrap
Excess will be in for 2024. Boomers andGen X will transform basic tees to unique-to-me fits with whatever snips and shreds they can find.
- “Small scrap wood projects diy”+1,220%
- “Discard recipes” +165%
- “Craft work with waste material”+140%
- “Zero waste sewing patterns” +80%
- “Scrap quilts patterns leftover fabric”+80%
Aquatecture
This year, Gen X and Millennials will go all in on “small aquarium designs” and over-the-top “turtle terrariums. ”Aquatic architecture will be the hot new home trend.
- “Small aquarium design” +245%
- “Fish tank themes ideas” +410%
- “Turtle terrarium ideas” +135%
- “Planted fish bowl” +95%
- “Bioactive vivarium” +85%
Be Jelly
From home decor to couture to beauty ideas, a whole mood will bubble up in 2024, inspired by your favourite invertebrate: jellyfish. Gen Z and Millennials are driving this squishy aesthetic.
- “Jellyfish haircut” +615%
- “Jellyfish hat” +220%
- “Jellyfish umbrella” +195%
- “Blue jellyfish” +155%
- “Jellyfish lamp” +95%
Knockout Workouts
The ultimate 2024 stress reliever: punching the air. This year, Millennials and Gen Z will go all in on combat sports like karate, kickboxing and jiu jitsu as their daily dose of “me” time.
- “Karate kumite” +190%
- “Kick boxing aesthetic” +265%
- “Mixed martial arts training” +200%
- “Shadow boxing workout” +60%
- “Jiu jitsu” +30%
HOME
Kitschens
This year, Gen X and Boomers will quirk up their cooking areas with thrifted finds, vintage appliances and eye-jarring pops of paint. No minimalist aesthetic is safe.
- “Eclectic kitchen decor” +50%
- “Kitschy kitchen” +75%
- “Green kitchen paint” +55%
- “Eccentric kitchen” +160%
- “Retro pink kitchens” +40%
Cafécore
This year, at-home coffee stations will become the new way to espresso yourself. Boomers and Gen X will drive searches for everything from “cafe chalkboard” aesthetic to “coffee
station decor.”
- “Coffee bar styling” +1,125%
- “Chalk sign ideas” +100%
- “Cafe chalkboard” +50%
- “Coffee station decor” +145%
- “Kafe aesthetic” +820%
Western Gothic
Meet Western goth: your soon-to-be decor obsession that’ll mix vintage Americana chic with deep, moody hues. Expect to see Gen Z andBoomers DIY in style with dark fringe and even darker paint.
- “Western bedding ideas” +310%
- “Vintage americana” +145%
- “Country room ideas” +125%
- “Western mirror” +125%
- “Western gothic” +145%
Hot Metals
Silver tones and bold chrome so hot right now. Metallics will make their way into the mainstream in 2024 as Gen Zand Millennials trade in their neutrals for something a bit more hardcore.
- “Nail art metallic” +295%
- “Aluminum furniture” +45%
- “Silver necklaces layered” +50%
- “Aluminum door design” +70%
- “Metal corset” +35%
PARENTING
Inchstones
In 2024, tiny triumphs will make the heart grow fonder as parents sprinkle party vibes on their kids’ not-so-grand moments. Baby’s first tooth? Here’s a cupcake.
- “End of year school party ideas” +90%
- “Monthly milestone ideas” +90%
- “Baby naming ceremony” +35%
- “Potty training rewards ideas” +100%
- “My first tooth party” +40%
TRAVEL
Rest Stops
This year, people will plan trips that take it extra slow—and catch up on some precious z’s. Gen Z and Millennials will retreat to laidback locales that offer the opposite of a jam-packed itinerary.
- “Staycation hotel” +70%
- “Solo traveling” +145%
- “Slow life” +60%
- “Digital detox challenge” +80%
- “ASMR sleep” +165%
Dirt Flirts
Boomers and Gen X will load up their 4x4s and make for the mountains—or at least look like they are. In 2024, off-roading can be an aesthetic or a lifestyle.
- “Overland gear” +110%
- “Off road camping” +90%
- “Off road wheels” +70%
- “Off road car” +40%
- “Adventure car” +80%
WELLBEING
Big Talk
2024 will be all about forging deeper connections. Gen Z and Millennials will drive this trend, searching for new conversation starters and intimate questions to help couples reconnect.
- “Questions for couples to reconnect”+480%
- “Hot seat questions” +825%
- “Deep conversation starters” +185%
- “Emotional intimacy” +40%
- “Deep questions to ask friends” +85%
