Gotstyle Announces Future Opening of New Location in Downtown Toronto [Interview]


Share post:

Clothing retailer Gotstyle is growing its brand with the opening of a new store in The Well, a  massive mixed-use development in downtown Toronto.

Melissa Austria

Melissa Austria, Founder of the retail brand, said the new 3,000 square foot store will open in early 2024.

Gotstyle, which began in 2005, also has a 7,000-square-foot-store in the historic Distillery District in Toronto.

“We had the other store on the west side at Bathurst. Our landlord wanted to increase our rent. We decided not to renew our lease. We had a closing party February 2020 and then two weeks later the first (COVID) lockdown happened so we completely lucked out that way,” said Austria.

“We’re super excited to be back on the west side. It’s just that much closer to our core clientele. Our core clientele are guys who are single, working, and going out a lot.”

Future Gotstyle at The Well (Image: Dustin Fuhs)
Future Gotstyle at The Well (Image: Dustin Fuhs)

Gotstyle is a menswear store, offering formal to business casual, custom suits, and personal styling services. It also has a women’s collection.

Austria said it was important for the retailer to be back on the west side of Toronto.

“Unfortunately with the way traffic is in Toronto, you can’t get across the city anymore. So a lot of my guys who live on the west side they’re telling me they can’t get to my store. If they want to buy a blazer for a night out they cannot get there because it will take them 45 minutes to an hour,” she said.

“So we realized that shopping is based on convenience of course. We know we need to be more convenient to our clients. We’re excited with what’s going on with The Well. The space itself, in terms of the actual building, is incredible. They did an amazing job of really mixing the different types of material so it’s got more depth to it as a building compared to any other mall. I like the fact that there’s 750 parking spots and that’s just for the office building. So I can imagine on the weekend there’s going to be a lot of parking spots available. It’s definitely one thing I hear over and over again from my clients that there’s no parking in the Distillery.”

Ride the Wave Dinner Event at Gotstyle Distillery (Image: Gotstyle)
Melissa and Christopher Bates from Top Gun x Christopher Bates event at Distillery Gotstyle (Image: Gotstyle)

Austria said she has always wanted to scale the business.

“But I really find in retail you either need to have one or you need to have 10. I find anything in between that is tougher to manage. So I think just having the one or two stores and then really pushing out on the digital aspects that we’re trying to do but make the store that we do have, the physical space that we do have, make that be an amazing experience,” she said.

“At The Well we will be getting a liquor licence. The cash desk is an actual bar. It’s one of those old school wooden bars with the footrest on the bottom.

“We are as most businesses are, everyone is looking for the next evolution of shopping. We are working on a couple programs, including an expansion of our live shopping. We’re definitely going to be using AI for made to measure, to make our customers lives easier where we’re managing your wardrobe to take that stress level off. We’re working on a couple of things in that direction.”

Future Gotstyle at The Well (Image: Dustin Fuhs)
Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.


Please enter your comment!
Please enter your name here

More From The Author



Subscribe to the Newsletter


* indicates required

Related articles

Iconic Flo’s Diner in Toronto’s Yorkville Forced to Close After 33 Years Amid Landlord Dispute 

Retail Insider interviewed Flo’s co-owner who discusses the “heart wrenching” situation where he is being forced to close his business that began on Bellair Street in 1991.

Anatomy of a Leader: Teresa Spinelli, Owner of Alberta-Based Italian Centre Shop Ltd.

Spinelli discusses her leadership of the popular retailer which has expanded over the years, describing how she struggled to run the company at first and grew to love it.

Upscale Canadian Fashion Brand SMYTHE Expands with New Standalone Calgary Store [Interview/Photos]

It's the second store location for the Toronto-based brand, which is seeing success with its exclusive womenswear collections.

Toronto’s CF Sherway Gardens Hits Sales Milestone with Exciting Retail Growth and Future Plans [Interview]

The shopping centre is adding new retailers as sales per square foot hit an all-time high, with plans to re-tenant Nordstorm as foot traffic grows following Eataly's opening in the mall a few months ago.

ECS Coffee Opens Canada’s Largest Coffee and Espresso Equipment Gear Showroom and Retail Space in Toronto [Interview]

The new Etobicoke location is unique to Canada if not North America, according to its founder, with coffee roasting, equipment showroom, over 500 varieties of coffee, Youtube studio and various in-store experiences. He has plans to expand the concept nationally.

New Loblaws City Market Opens in Vancouver’s ‘The Post’ Building, Adding Grocery Competition to the Downtown Core [Podcast]

Craig and Lee discuss the opening of a new Loblaws City Market in downtown Vancouver's renovated Post building, and they explore its potential impact on local grocery shopping.

Loblaw Announces $2 Billion Investment in Canada for 2024 with Dozens of New Stores and 7,500 New Jobs [Expert Comment]

The retail behemoth will be growing substantially this year, following backlash over profits as inflation continues to impact Canadians.

Dubai-Based Asian Street Food Concept ‘Wok Boyz’ Expands into Canada with Plans for Multiple Locations [Interview]

The company's founder says the popular concept, with personalized meals, has an opportunity to grow substantially with its high-quality ingredients and theatrical flare, complete with fiery customer-facing woks.

Calgary Surge Basketball Team Launches Innovative Pop-Up at CF Chinook Centre to Boost Community Engagement [Interview]

The retail activation, which opened this month, is resulting in heavier foot traffic in a quieter part of the mall.

Upscale Pusateri’s Fine Foods to Close Yorkville Grocery Store in Toronto After 20 Years

The 5,500 square foot store opened to much fanfare in 2003, with valet parking, private chefs and pricey goods. 

Loblaw and Walmart Could be Forced to Adhere to Grocery Code of Conduct with Legislation [Op-Ed]

Sylvain Charlebois says that it's rare for all of Canada's political parties to agree, signalling a shift that could force grocers to comply amid record inflation.

Factory Direct to Shut All 14 Stores Amid Bankruptcy, Liquidation to Begin Saturday

The company, founded in 1995, is one of Canada’s largest privately owned discount retailers which struggled with declining sales and increasing costs following the pandemic.