Heartland Town Centre in Mississauga has experienced a remarkable transformation in recent years, shifting from its power centre outlet roots to a thriving full-price retail hub. With over 2.2 million square feet of space and more than 190 retailers, Heartland has cemented itself as one of the GTA’s premier shopping destinations.
Located at the busy intersection of Highway 401 and Mavis Road, Heartland Town Centre has welcomed over 40 new retailers since 2018. “Heartland has evolved dramatically,” says Paola Caldaroni, Manager of Retail Leasing and Marketing at Orlando Corporation. “We’ve moved beyond outlet stores and built a strong offering of full-price retailers, appealing to a broader range of shoppers.”
A major highlight of the transformation of the power centre is the opening of Uniqlo on October 4th. Matthew Kaplan, Senior Leasing Manager at Orlando Corporation, explained that this will be Uniqlo’s first outdoor full-price store in Canada, occupying an 11,700-square-foot corner unit at 6075 Mavis Road. Skechers has also expanded its footprint, Kaplan said, growing from 3,421 square feet to nearly 10,000 square feet, marking its shift from an outlet format to a full-price location.
The tenant mix has grown to include popular names like Sephora, American Eagle, and JD Sports. Specialty retailers have also found success at Heartland Town Centre. Malabar Gold and Diamonds, the first Canadian location of the luxury South Asian jeweller, opened recently and is doing very high sales according to Kaplan. Restaurants like MISHREE, offering fine Indian dining, and Wing Stop, known for its casual dining, have also added to the diversity of offerings at Heartland Town Centre.
Other notable additions to the power centre include Paris Baguette, Crumbl Cookies, and health-focused businesses like Myodetox and Aqua Tots. Experiential retailer Activate Games has also joined Heartland Town Centre, further diversifying the centre’s appeal. “We’ve created an environment that caters to everyone,” says Caldaroni. “From fashion to dining to services, we truly have it all.”
Long-standing retailers such as Bath & Body Works, Tommy Hilfiger, Guess, Calvin Klein, and Old Navy continue to thrive at Heartland Town Centre. H&M and Staples remain key anchors, drawing steady traffic. The four TJX stores—including two Winners, HomeSense, and Marshalls—are another big draw for shoppers looking for value.
Athletic brands are well-represented too. Adidas, Under Armour, and Roots cater to the growing demand for active and casual wear. Larger retailers like DSW and Best Buy add even more variety to Heartland Town Centre’s offering.
Heartland Town Centre’s convenient location and layout are key to its success. “We’re just off Highway 401, and shoppers can drive right up to the stores,” Kaplan explains. “The ease of parking and accessibility make a big difference for busy shoppers.” The convenience gives Heartland a distinct edge over traditional enclosed malls, where parking and navigating large spaces can be more time-consuming, he said.
Affordability is another advantage for retailers. Heartland’s lease rates are significantly lower than premium enclosed malls in the region. Despite this, retailers are seeing comparable sales, with annual revenues at the centre nearing $1 billion. Some retailers report sales as high as $2,500 per square foot, a strong indicator of Heartland Town Centre’s success. The centre also boasts a low vacancy rate of just 2%, with leasing opportunities still available for businesses looking to establish themselves in a high-traffic location.
Two prime spaces next to Uniqlo and Sephora, offering 4,000 and 5,300 square feet, are currently available for lease. Additional spaces ranging from 3,200 to 20,000 square feet are also up for grabs. Prospective tenants can explore leasing opportunities through Orlando Corporation’s leasing brochure.
“Heartland Town Centre offers everything from fashion to food to services,” says Caldaroni. “We’ve curated a mix that works for the local community and attracts shoppers from far beyond.”
Heartland’s management team is proactive in supporting tenants. The centre offers free marketing services, including social media promotion, event coverage, and in-house photography to help retailers gain visibility. “We’re invested in the success of our tenants,” adds Kaplan. “Our goal is to help them grow and become part of the Heartland community.”
Heartland Town Centre’s strategic growth will continue. Upcoming openings include Spier & MacKay, Sherwin-Williams, and Kal Tire, as well as popular foodservice spots like Panera Bread and Frenchie’s Doughnuts. The retail landscape continues to shift, but Heartland remains poised for ongoing success.
“We’re proud of how far Heartland has come,” says Caldaroni. “It’s become a key shopping destination in Mississauga and the GTA. With our tagline ‘It’s all here,’ we aim to provide an experience that offers something for everyone.”
To connect with Orlando Corporation regarding leasing at Heartland Town Centre, contact Paola Caldaroni, Manager of Retail Leasing and Marketing, at: caldaronip@orlandocorp.com and Matthew Kaplan, Senior Leasing Manager at Orlando Corporation at: kaplanm@orlandocorp.com
Heartland Town Centre also had an Instagram page.
Below is an updated leasing brochure for Heartland Town Centre, which can also be downloaded.
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I do wonder if Heartland Centre had opened 20+ years later if we would have had something more pedestrian-friendly, à la Shops of Don Mills.