Ottawa entrepreneurs Ronnie Liu and Lina Qu have opened their second Baskin-Robbins location in the city’s bustling Westboro Village at 395 Richmond Road. This store is part of their ambitious 10-location expansion agreement with Baskin-Robbins, which features a fresh “Moments” design.
The 950-square-foot shop is the ninth in Ottawa, offering an inviting space for families, professionals, and students.
Liu and Qu’s journey as franchisees began with their love for Baskin-Robbins and a desire to serve their community. Liu started his career with Baskin-Robbins as a part-time employee while studying at the University of Ottawa. Soon, he realized that his passion lay in customer service, prompting him to leave his software engineering career to open his first franchise.
“Working with Baskin-Robbins didn’t feel like a job – it became a lifestyle,” Liu said in an interview. Since then, he’s expanded his portfolio to five locations across Ottawa, creating joyful experiences for each customer.
Qu joined the business shortly after and made her own career shift, transitioning from restaurant management to Baskin-Robbins franchising. “The history and community appeal of Baskin-Robbins drew me in,” Qu said. She now manages four Ottawa locations and believes strongly in the brand’s ability to bring people together.
Their shared vision has turned them into successful multi-store franchisees, creating jobs and making each location a community hub.
Baskin-Robbins Westboro Features Community-Focused ‘Moments’ Design
The new Westboro Baskin-Robbins showcases the brand’s “Moments” design. This updated look emphasizes comfort, with cozy seating, digital menu boards, and easily accessible display cabinets. Guests can enjoy Baskin-Robbins’ famous 31 flavours displayed in crystal-clear cabinets designed for better viewing. “This new look enhances the customer experience and aligns perfectly with Westboro’s family-friendly vibe,” Liu explained.
The store includes a colourful mural that’s quickly become a selfie spot, especially popular with younger visitors. Positioned close to the Quebec border, this location attracts customers from Gatineau, who can’t currently find a Baskin-Robbins location in the area. The Westboro store offers a welcoming experience, inviting guests from both Ottawa and Quebec to gather and enjoy their favourite treats.
With the Westboro store, Liu and Qu also expanded their cake display space, which has become an important part of their business. “Our cakes have really taken off,” Qu shared, explaining that the custom options let guests personalize their cakes for different celebrations. This focus on customization and community service aligns with what Ottawa residents value, they noted.
An Ambitious Expansion Strategy for Baskin-Robbins in Ottawa
The Westboro location marks the start of a broader plan for Baskin-Robbins in Ottawa. In 2022, Liu and Qu signed a 10-location development agreement with the brand. “Ottawa has been incredibly supportive,” said Qu. “We’re excited to grow in areas like Brockville and Gatineau.” Both franchisees are hands-on in selecting locations, scouting neighbourhoods, and collaborating with local brokers to find ideal spots.
The duo also sees potential in expanding into Quebec, with future locations planned for Montreal and other parts of the province. “Expanding in Quebec is a natural next step,” Liu said. “We want to introduce Baskin-Robbins to areas where people are looking for quality ice cream and a welcoming experience.”
Liu and Qu carefully select locations that meet their vision for community-centred stores where guests can gather, enjoy quality treats, and celebrate together.
In addition to expansion, Liu and Qu say they are committed to supporting local employment. They hire local students and young professionals to build a strong team and plan to promote from within as they open new stores. “We want our team to grow with us,” Liu said.
Liu and Qu’s entrepreneurial journey is a testament to their dedication. By creating spaces that blend tradition with a modern twist, they bring new energy to Baskin-Robbins’ legacy.
Related:
- Baskin-Robbins Embarks on Major Expansion and Remodelling Spree Across Canada with Dozens of New Locations Planned [Interview]
- Baskin-Robbins kicks off month-long fundraiser in support of BGC Canada
- Baskin-Robbins to Launch Most Aggressive Expansion in 51-Year History, Opening 25 Franchised Locations in Canada [Interview]
