Craig and Keren Halpern, Product Marketing Director, Retail & Hospitality at Priority Software, discuss how Priority Software’s ERP solutions help small to mid-sized retailers streamline operations and enhance customer experience. Halpern highlights Priority’s tailored platform, which enables retailers to manage retail, POS, and ecommerce functions in one place. By consolidating essential retail processes, Priority Software offers flexibility and growth without the need for additional integrations, a crucial advantage for resource-conscious businesses.
Halpern addresses the challenges facing small and mid-sized retailers in North America, particularly in a highly competitive market where they must deliver the same level of service as larger counterparts. Priority Software supports these businesses with a seamless omnichannel experience, merging physical and digital retail channels to meet customer expectations. Priority Software’s centralized system allows retailers to maintain up-to-date inventory, personalize customer engagement, and manage operations across multiple locations with ease.
The discussion also explores trends and future needs in retail, with Halpern emphasizing the importance of cloud-based point-of-sale (POS) systems for centralized management and operational ease. Through cloud POS, retailers benefit from simplified operations, better data visibility, and automated processes that improve both customer and employee experience.
Featured during this interview:
- Keren Halpern, Product Marketing Director, Retail & Hospitality at Priority Software
- Priority Software
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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/












Priority Software’s advancements in omnichannel operations and customer experience are impressive! Enhancing seamless integration across channels is critical in today’s retail landscape. For retailers looking to implement innovative solutions tailored to their needs, Appnox Technologies offers cutting-edge custom software development services that can streamline operations and elevate the customer journey. Great insights from the video—retailers need such expertise to stay competitive!