As the holidays are approaching, Lush Cosmetics has launched its holiday collection. In 2025, the company will also be celebrating its 30th anniversary along with presenting new experimental activities for shoppers.
Lush holiday highlights for 2024
Along with its classic favourites, Lush will also be launching its expanded festive products.
Erica Vega, brand product and service manager at Lush, says there are new brand products, gifts, and returning favourites.
“Everyone’s beloved bubblegum Snow Fairy range returns strong, this time with a shampoo to boot. We have also expanded the Snow Fairy shower gels to include a variety of textures and colours, all in the signature bubblegum fragrance. We have kept the gourmand cozy factor going into Winter with scents like the creamy, clove-y Yog Nog, and Turmeric Latte,” says Vega.
Lush’s holiday collection includes “comforting scents” such as Super Milk Conditioning Hair Primer and Sticky Dates – all meant to make the holidays more relaxing, comforting, and enjoyable.
“Now more than ever, we know that wellness is a major importance. We put fine perfumes in all of our products, with each essential oil beneficial to the body and mind. Customers everywhere have completely fallen in love with the delectable comforting scents like the sweet and citrusy Super Milk Conditioning Hair Primer and Sticky Dates. Fans of gourmand scents will be delighted that we have recently expanded the Sticky Dates range for the entire body from lip scrubs to body lotion and body spray.
Consumers can expect holiday collections for Christmas and Hannukah. Lush has Christmas advent calendars, gift boxes, and its newest collaboration with Wicked.
Different country, different needs
Vega says popular holiday products may differ from country to country depending on temperature.
“Depending on the climate you live in, different products may be more appealing. For instance in countries closer to the equator, shower products are going to be more popular than bath items. Lush Australia celebrates the holiday season during the heat of summer, and they famously relaunch some Christmas favourites during their winter season which is midsummer for us in the Northern Hemisphere,” says Vega.
For this holiday season, consumers can expect Lush to meet their gifting needs along with massage and hand treatments in-store.
Celebrating 30 years
Lush first opened in Canada in 1996 in Vancouver and since then has steadily been in the market.
“We were one of the first markets outside the UK to embrace the brand. Since opening our initial shops in Vancouver in 1996, we have grown and solidified our commitment to the Canadian market,” says Heidi Wuthrich, head of retail for Lush Canada.
Lush operates two manufacturing locations, one in Toronto and Vancouver, supplying 225 stores in North America with fresh handmade products. Along with providing fresh products to consumers, Lush shops locally to support communities.
“From honey sourced from Toronto and Vancouver, lavender flowers from a local farmer in BC, Canadian oats from the prairies, and our very own iconic black pots moulded locally – our reach goes beyond our stores and into the communities we serve,” says Wuthrich.
New products, collaborations, and experiences
Now going into its 30th year, Lush will be celebrating all year long. Consumers can expect new products and collaborations. As younger generations have also started buying from Lush, the company will also be providing new Lush experiences.
“In 2025, we are thrilled to celebrate Lush’s 30th anniversary, marking three decades of innovation, sustainability, and connection. We will be celebrating all year long with exciting new product releases and unexpected collaborations, designed to bring fresh energy and creativity to our offerings … Building on our legacy in Canada, we are also reintroducing Lush to a new generation of customers. Recognizing that younger generations value meaningful, in-person experiences we are expanding our in-shop experiences,” says Wuthrich.
The in-store experiences will expand by including more skincare and haircare demonstrations, more in-store events, and parties. Wuthrich says Lush will adobe expand experiential activations in Canadian cities to “bring the Lush experience beyond our stores, directly into communities.”
“This milestone year will be all about creating memorable experiences, deepening customer connections, and celebrating with our Canadian community every step of the way,” says Wuthrich.
Future plans in Canada
Looking ahead, Lush’s main goal is to strengthen its connection within the community. Along with its services, Wuthrich says Lush will also be reimagining stores, expanding spa services, and investing more in their team.
“As we look to 2025, Lush remains committed to creating exceptional, memorable experiences that go beyond just shopping … We are ready to meet our customers’ evolving expectations and deepen our connection with communities across North America. We are excited for what lies ahead and can’t wait to share these new experiences with our customers, making every visit a celebration of our brand’s values and our dedication to handcrafted, meaningful products,” says Wuthrich.
Stay tuned with Retail Insider on new Lush activations, reimagining, and expansions in Canada.
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