Lush Cosmetics Sets Ambitious Expansion Plans for Canada Including New Spa Locations, Services, and Entertainment Partnerships [Interview]

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Lush is planning on expanding more throughout Canada next year, adding spa locations, has plans to add new services, and wants to explore more lifestyle and entertainment partnerships.

At the end of the month, Carrie Harambasic, Head of Business Development at Lush, says Lush has opened a new location in CF Champlain in New Brunswick and has plans to open a few more shops in Ontario early next year. The new locations in Ontario have been signed off; however, the exact addresses will be released at a later date once things have been finalized.

Carrie Harambasic

With these new locations arriving in Canada, more SPA locations will be added to Canada with a possible location in Toronto.

“There is an overwhelming excitement around the upcoming SPA in Vancouver and we are already looking at expanding in Canada and in the United States. Toronto is a potential location in Canada,” says Harambasic. “There is a need and enthusiasm for SPA in Canada and in order to enhance the client’s experience, the Lush founders always wanted to incorporate a warm and homely feeling SPA, which gave customers an oasis away from the busy world to relax and renew.”

Lush Spa on Robson (Rendering: Lush)
Lush Spa on Robson (Rendering: Lush)

The Lush SPA location in Vancouver was supposed to open this summer; however, it has seen setbacks. Harambasic says the new Lush SPA which will be 1350 square feet will open at the end of the year at 1020 Robson Street. This will be the first SPA location in Canada.

Harambasic said Lush will be adding two new spa locations and along with the traditional treatments such as facial and body treatments, lush will be adding another service.

“In addition to new facial and body treatments next year, we are also working on new services that showcase our dedication to fresh handmade cosmetics. This is still a work in progress, but all we can say is – there will be no more bad hair days.”

The Lush Spas will offer the same treatments and will have treatment rooms for facials, body massages, bath spa treatment, and more. Every spa appointment will be unique to each guest as they can decide how they would like to feel during their treatment, music, which bath bomb to use, and guests can decide the scents. Each appointment is customized to what the consumer is looking for as Lush wants everyone to have a unique experience and to leave fresh.

New App Updates

Lush App

Harambasic said Lush will be launching a new SPA section to introduce consumers to its new services.

“The App is definitely the platform you want to prioritize with extended features. You can now scan your favourite ‘naked’ Lush products, like massage bars for example, with the Lush Lens tool which will provide more information on the stores, ingredients, and even tutorials behind the products.”

The updated version of the app is also where consumers can book treatments at the Lush SPA once available in their area. This will make it easier for consumers to feel connected to the brand, understand each product, keep a history of which products they have used and enjoyed, and the app will make it easier for consumers to book appointments. The Lush app also offers early access to product launches, exclusive products, music playlist and guided meditations that match your product, wish lists, and provides an easy shopping experience.

Lush Gifting (Image: Dustin Fuhs)

“The new global app comes with exciting new features – including early access to product launches, improved search functionality, access to Lush Lens, Lush Bathe, and more! We are working to bring all the features you love from the old North American app to the new global app,” states on Lush’s website.

Lush will also be working on adding more features such as the buy online and pick up in store program and gift cards.

Lifestyle and Entertainment Partnerships

Lush Queen Street West (Image: Dustin Fuhs)
Barbie Partnership at Lush CF Toronto Eaton Centre (Image: Dustin Fuhs)

Harambasic says Lush also brings in new products for consumers to enjoy and have new collaboratives coming soon. Partnering with lifestyle and entertainment brands has been new to Lush this past year and they have launched eight collaborations so far, such as Super Mario Bros Movie, Stranger Things, Barbie, and have a Netflix partnership coming this year.

“Lots of exciting things. We have some new collaborative concepts that are hitting some key shops in markets across the US and Canada, similar to the concept shop that recently opened at the Miracle Mile Shop timed to our collection with Wes Anderson’s Asteroid City.”

As these partnerships have brought in around 30 percent more customers and are a great way to connect with shoppers, Lush will continue to add more .Along with the new collaboration with Netflix this year, Lush already has five new collaborations planned for next year.

Shelby Hautala
Shelby Hautala
Shelby Hautala is a Retail Insider journalist currently based out of Toronto. She has experience writing for local newspapers and also internationally for Helsinki Times while she lived in Finland. Shelby holds a Bachelor of Journalism Honours degree from the University of King’s College and a Social Work degree from Dalhousie University in Halifax.

2 COMMENTS

  1. I can’t help notice that just 4-5 years ago you couldn’t walk past a lush store without seeing it jam packed with people and sometimes a lineup to get in especially around holidays. These days I don’t know how most of the locations even stay open. I’m in malls often all across the GTAH area and I often see bored employees with no customers at all in the stores. What a shocking downfall in my opinion. Hopefully these new measures help right their ship.

  2. I noticed that since Lush rebranded their Upper Canada Mall location, it’s been very busy. It was closer to the food court before and I am sure that some patrons were avoiding the food court because of the strong scents coming out of the Lush store. Now, it’s relocated and it’s really nice to look at, great displays, and the store’s always busy.

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