The Generall Store has launched a national holiday gift guide featuring 88 independent Canadian retailers. Founder Lisa Tyldesley is also developing a free online platform connecting shoppers with local businesses, events and promotions across the country.
A Deloitte survey finds shoppers are increasingly focused on discounts, with tariffs, inflation concerns and economic uncertainty shaping holiday budgets.
Constant Contact's Dave Charest says independent retailers face rising costs and cautious shoppers, while AI offers new ways to streamline marketing and strengthen customer relationships.
A new Stifel survey finds Canadian consumers entering the 2026 holiday season with weaker spending conviction. Holiday budget intentions fell sharply, while value retail remains resilient and higher-income shoppers show growing caution across several discretionary categories.
Vistar Media research finds OOH advertising is influencing consumer decisions, online searches and brand consideration ahead of the holiday shopping season.
As retailers roll-out new app campaigns, AI-driven features and discovery tools, they’re also introducing more opportunities for friction across the digital shopping journey.
When it comes to where they're headed for holiday shopping and experiences, Canadians are turning to shopping centres, with 90% saying they'll visit at least once this season.
Canadians are demonstrating resilience to economic pressures and uncertainty by adapting how and where they spend, prioritizing savings, promotions, and practicality over patriotic purchasing alone.
Holiday shoppers in Canada are starting earlier, prioritizing deals, and making thoughtful, value-focused purchases despite ongoing economic pressures.
Marketers have clear opportunities to reach customers, regardless of whether or not they’re offering deals or are operating outside of traditional shopping periods, says Intuit.