When it comes to where they're headed for holiday shopping and experiences, Canadians are turning to shopping centres, with 90% saying they'll visit at least once this season.
Canadians are demonstrating resilience to economic pressures and uncertainty by adapting how and where they spend, prioritizing savings, promotions, and practicality over patriotic purchasing alone.
Holiday shoppers in Canada are starting earlier, prioritizing deals, and making thoughtful, value-focused purchases despite ongoing economic pressures.
Marketers have clear opportunities to reach customers, regardless of whether or not they’re offering deals or are operating outside of traditional shopping periods, says Intuit.