While affordability concerns continue to capture the hearts and minds of Canadians, IKEA announced Monday that it continues to pass along savings to shoppers with more investment into lowering prices on even more products.
It also rolled out entertaining advertising to promote the commitment.
IKEA Canada invested more than $80M last year to lower prices on more than 1,500 products across its range.
“This year, IKEA Canada continues its commitment to making their range more affordable by investing more than $50M to lower prices on more than 550 products. Clever advertising creative that reinforces the brand’s commitment to help Canadians find well-designed, affordable solutions that also help them to enjoy a better everyday life at home, begins to land on broadcast, out-of-home, digital and social media nationally from January to April 2025,” said the company in a news release.
“In keeping with the brand’s playful tone and manner, the new advertising creative uses tropes from high-end lifestyle brand advertising to celebrate the high quality and accessible design of IKEA products. IKEA Canada’s new “Actually, it’s IKEA” campaign initially mimics aspirational brand ads but ultimately reinforces the retailer’s commitment to making great design accessible to the many.”
“Our products and home furnishing solutions bring joy to people every day and have helped millions to fulfil their dream of a beautiful and affordable home,” said Selwyn Crittendon, CEO and Chief Sustainability Officer. “As Canadians continue to be extra cautious about their spending, we remain committed to supporting them with incredible value for money across our range.”
The company said IKEA Kitchens continue 25% lower than a year ago, while home furnishing accessories and solutions across the range also see lower prices to start the new year.
Founded in 1943 in Sweden, the retailer is a leading home furnishing retailer. IKEA Canada is part of Ingka Group which operates 400 stores in 31 countries, including 16 in Canada.
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