The retailer, which is rapidly expanding its Canadian operations, is looking to further grow market share by targeting those looking to upgrade workspaces.
The store opens Wednesday of next week and is unlike any other in Canada, with natural light flooding through windows and a unique model that is a mix of product and food.
The Swedish retailer opened its first location in a major shopping centre with more showrooms on the way where consumers can meet with Ikea experts for one-on-one design planning.
Other news: Downtown Vancouver BIA launches unique initiative to attract consumers, T.Kettle opens in Toronto’s PATH, Polestar opens in West Vancouver.
Other news: IKEA launches 24/7 collection lockers in Canada, Läderach chocolate goes virtual, Gosselin opens Montreal flagship store, Eataly partners with Embassy and Italian Trade Commission on promotion.
Following temporary store shutdowns due to COVID-19, the home furnishing retailer is making changes that include physical distancing, sanitization, and other measures to protect staff and visitors.
Retail Insider counts well over 700 retail locations that will shutter early on this year amid a shift in consumer preferences and an otherwise challenging time for the industry. At the same time, some analysts expressed optimism as new concepts open and expand in Canada.
Carl Boutet explains how brands establishing direct relationships with consumers has had a profound impact on the industry both in Canada and beyond. He discusses ‘winners and losers’ as well as what is in store for the 2020’s.
The Swedish home furnishings giant is targeting urban consumers with small-format retail showroom concepts in an effort to gain market share amid increasing competition. Small urban stores could be rolled out across Canada in the coming years.
Other News: Yorkville retail spaces come to market, Danish brand ‘PILGRIM’ opening temporary 1st storefront, IKEA expands Task Rabbit into Calgary and Edmonton, Nordstrom launches Japanese partnership high-end men’s pop-up in its top-performing Vancouver flagship.
IKEA gets in on the collaboration game, launching a limited collection of rugs that can be a work of art or a workhorse in the home. The collection features work from designers like: Virgil Abloh, Chiaozza, and Seulgi Lee.
Other News: Tissot Launches E-Commerce in Canada, Edmonton’s Jacek Chocolate to Launch Expansion, KÉRASTASE PARIS Debuts at Sephora in Canada, Poppy Barley Overhauls Southgate Centre Flagship.