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1 in 5 small business owners facing cancelled or delayed orders as Canada-U.S. tariff uncertainty continues: CFIB

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Nearly one in five (18%) small- and medium-sized businesses (SMEs) are experiencing cancelled or paused orders due to the ongoing uncertainty around the U.S.-Canada tariff situation, finds new data by the Canadian Federation of Independent Business (CFIB). That number rises to 34% among exporters.

“The uncertainty around tariffs is almost as damaging as tariffs themselves. It reverberates among business owners right now and businesses are adjusting operations on the fly as a result,” said Simon Gaudreault, CFIB’s chief economist and vice-president of research. “While we may have a few weeks of reprieve, there is still concern about the long-term impact of tariffs on small businesses.

Simon Gaudreault
Simon Gaudreault

“Some firms may change their business models and find new markets, but it’ll take some time. Many exporters though are telling us it will be a major struggle to pivot, and they’ll have to decide whether to lay off staff, remain in Canada or explore other markets.

“In some sectors, like retail, many businesses are indicating they’ll be forced to pass on increased costs to customers. Others, like in the agri-business sector, report they will be forced to eat most of the increased costs. Overall, small business owners are sending a clear message that U.S. tariffs and Canada’s retaliatory measures will add further financial strain on businesses and Canadians alike.”

The CFIB is Canada’s largest association of small and medium-sized businesses with 100,000 members across every industry and region.

“About one in five businesses say they can survive less than three months without support if tariffs hit. This should sound an alarm for policymakers. Now is the time to cut taxes, adopt mutual recognition to address interprovincial trade barriers, and promote buying local,” added Gaudreault. “If Canada hits the U.S. with retaliatory tariffs, it must make sure any support programs include the needs of small businesses and that the revenue from those tariffs go back to both importers and exporters as quickly as possible.”

The CFIB said a majority (54%) of SMEs say they don’t feel prepared for the impacts of U.S.-Canada tariffs. CFIB data also found that:

  • 24% are looking to delay expansion plans,
  • 20% are looking to reduce workforce/hours,
  • 45% of small firms are looking for new suppliers to address the tariff situation,
  • 62% can pass on costs to customers or clients at varying levels if U.S.-Canada tariffs are imposed. 

The CFIB said a strong majority of small firms (81%) said they want Parliament recalled to deal with the tariff threat. CFIB is calling for Parliament to immediately reconvene to help small businesses through this period of instability by:

  • Stopping the April 1 carbon tax increase
  • Passing legislation to make sure carbon tax rebates for small businesses are tax free
  • Passing proposed legislation to increase the lifetime capital gains exemption threshold to $1.25M and ensuring the Canadian Entrepreneurs’ Incentive stays in place. 

Small business owners can share their thoughts and experiences with CFIB by visiting cfib.ca/tariffs.

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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