Bubble Skincare is venturing north hitting Shoppers Drug Mart stores across Canada.
CEO & Founder Shai Eisenman recognized a gap in the skincare market—while prestige brands were thriving, affordable options felt outdated and uninspiring.
Consumers were left using the same products with little excitement or innovation. Determined to change that, she set out to create a brand that delivers dermatologist-quality, clinically proven results without the high price tag or complicated routines. Because great skincare should be effective, accessible, and anything but boring.
The full market launch in Canada has come through the entry of Bubble into Shoppers Drug Mart across Canada with 12 sku’s hitting stores.
Bubble is also available in the US, Australia and the UK.
“Bubble was founded in 2020 because we saw a huge gap in the market: prestige skincare was innovative but not affordable or clinically effective. We built Bubble to change that, making clinically effective, top-quality skincare accessible without the high price tags – we take lower margins than most brands because accessibility has always been the priority,” said Eisenman.
“Today, Bubble is affordable, premium skincare that actually works. The packaging is colourful, premium, and fun, but what matters most is what’s inside. Our clinical formulas are developed with dermatologists and crafted in-house by an all-female team of chemists and product experts.
“We are available in over 17,000 doors across three continents (North America, Europe, and Australia), and we are thrilled to be expanding into over 1300 Shoppers Drug Mart and Pharmaprix stores across Canada.”
Why is the brand unique
Eisenman said the marketplace gap that Bubble fills—the lack of innovative prestige skincare which is
affordable and truly effective—is a gap that exists around the world.
“That’s why Bubble’s mission is to make clinically effective prestige skincare available to as many people as possible, and we can’t wait to make that happen in Canada,” she said.
“Additionally, the brand is community Led. That means we don’t guess what people want—we
ask. Our community of over 80,000 brand ambassadors guides everything we do, from products
to partnerships. This approach ensures we always create extremely desirable products that our
fans love to use.
“But great skincare isn’t just about what people want—it’s about what actually works. That’s
where our dermatologists come in. They’re not just advisors; they’re a key part of our process,
making sure every formula is as effective as it is exciting. Our in-house team of product developers works with our dermatologists and our community of Bubble Ambassadors to concept, formulate, and test every product from scratch to ensure our products lead the industry in efficacy, safety, and quality. If a product formula doesn’t get at least 90% approval from the Bubble Community, we go back to the lab and reformulate.
“Education is also a huge part of what we do. Our Skin School initiative and simple,
common-sense approach to skincare helps people of all ages understand their skin and make
healthier choices. As we expand into Canada, we plan to continue expanding our Skin School
initiative both online and in-store.”
Why the brand is expanding into Canada
“Bubble is expanding into Canada because that’s what our community wants,” explained Eisenman.
“In fact, we already have thousands of Bubble Ambassadors in Canada who have asked us, time
and again, to expand our distribution across their country. We have been hunting for a great retail partner in Canada, and when we asked our community what they thought about us expanding our distribution into Shoppers and Pharmaprix, they were thrilled.
“It is Bubble’s mission to make clinically effective prestige skincare affordable and accessible to
as many people as possible, and we plan to continue doing that all around the world. Bubble is, above all, about feeling good about yourself, your face, your friends, and your life, and we’re just chasing that feeling wherever it leads us.”
“At Shoppers, we are committed to offering the very best in beauty for all Canadians and we know our customers look to us to meet their diverse skincare needs,” said Irene Doody VP, Category Management, Mass Beauty, Shoppers Drug Mart. “That’s why we are thrilled to bring cruelty-free and dermatologist tested Bubble Skincare products to Shoppers, adding to the top global brands available in store and online. Whether you’re already a beauty lover or just starting to explore, Shoppers is the destination for beauty and skincare in Canada.”
