Toronto-based fine jewelry brand Mejuri has expanded its Canadian retail footprint with the opening of a new store at CF Carrefour Laval in Laval, Quebec. This marks the brand’s 41st store globally and its latest move to enhance accessibility for customers in the Greater Montreal area.
Mejuri’s opening at CF Carrefour Laval aligns with its strategy to establish a presence in high-traffic shopping destinations. As one of Quebec’s premier retail centres, CF Carrefour Laval offers a strong customer base of both local shoppers and visitors from surrounding areas.
The Laval location is the latest in Mejuri’s growing network of physical stores, reflecting the brand’s continued investment in brick-and-mortar retail to complement its strong e-commerce platform. The store offers an inviting space where customers can engage with expert stylists and explore collections tailored for everyday luxury.
A Unique Retail Experience with Thoughtful Design
The new Mejuri store is designed to provide a high-end yet welcoming atmosphere, prioritizing hospitality and customer engagement. A key feature of the Laval location is the Mejuri Ring Bar, an interactive space where customers can explore, style, and personalize their jewelry selections. The space is accentuated by elegant tile finishes and an artistic lighting installation that enhances the brand’s distinctive aesthetic.
Further elevating the customer experience, the store incorporates a textured plaster wall inspired by Mejuri’s iconic Charlotte pattern. This handcrafted element embraces an intentionally imperfect style, adding depth and tactile richness to the space. The store also features a full-service piercing studio, allowing customers to curate their ear stacks with Mejuri’s signature fine jewelry in a seamless, elevated experience.
Large-scale imagery and illuminated graphics throughout the store reinforce the brand’s storytelling, creating an immersive retail environment that embodies Mejuri’s dedication to craftsmanship and individuality.
Jeff Berkowitz of Aurora Realty Consultants negotiated the lease deal on behalf of Mejuri. Cadillac Fairview is the landlord of CF Carrefour Laval.
A Look at Mejuri’s Brand Philosophy and Growth
Founded in 2015 by Noura Sakkijha and Majed Masad, Mejuri has redefined the fine jewelry market by positioning itself as a brand for everyday luxury. Moving away from the traditional model of gifting fine jewelry, Mejuri encourages self-purchasing, empowering customers to invest in high-quality, accessible pieces for daily wear.
The company’s product offerings include a wide range of rings, earrings, necklaces, and bracelets, crafted from 14K solid gold, sterling silver, and gold vermeil. Sustainability is a key focus for the brand, with 94% of its gold sourced from recycled materials and all diamonds being responsibly sourced and conflict-free.
Leveraging Omnichannel Growth and Community Engagement
Mejuri has successfully built a strong online and offline presence, leveraging social media and influencer marketing to cultivate an engaged community. While it initially gained traction as a digital-first brand, its strategic expansion into physical retail has strengthened its ability to offer customers a tactile shopping experience.
The opening of new stores, including the Laval location, reinforces Mejuri’s omnichannel strategy, allowing customers to seamlessly transition between online browsing and in-store purchasing. The brand’s retail expansion also underscores its commitment to fostering a sense of community, with in-store experiences designed to encourage engagement and personalization.
Mejuri’s Expanding Retail Footprint
In addition to the newly opened Laval store, Mejuri has been actively expanding its physical presence both in Canada and internationally. In November 2024, the brand unveiled its ninth Canadian store at Square One Shopping Centre in Mississauga, Ontario. This location features Mejuri’s signature Ring Bar and an on-site piercing studio, providing customers with an interactive and personalized shopping experience.
Mejuri’s Canadian retail locations include:
- Toronto: Ossington Avenue, Yorkdale Shopping Centre, Holt Renfrew 50 Bloor St. W., Square One Mississauga
- Calgary: CF Chinook Centre.
- Montreal: Peel Street
- Vancouver: Kitsilano, Holt Renfrew CF Pacific Centre, and Park Royal in West Vancouver
Internationally, Mejuri has established stores in major cities such as New York, Los Angeles, London, and Sydney, reflecting its commitment to providing accessible luxury worldwide.
Each Mejuri store is thoughtfully designed to offer a welcoming atmosphere, featuring interactive elements like the Ring Bar and full-service piercing studios, allowing customers to personalize their jewelry selections and curate their unique styles.
