Canadian Tire Corporation has announced that Matt Moore will join the company as Executive Vice President and Chief Commercial Officer (CCO), effective April 21.
“Mr. Moore brings extensive experience, most recently as Chief Operating Officer of Tim Hortons, where he spearheaded significant improvements in financial performance, products and operations, guest satisfaction, and franchise relationships. He also led the company’s digital and loyalty strategy, establishing the Tims Rewards program and app. Previously, he served as Chief Customer Officer for Yum! Brands in Europe, overseeing Pizza Hut across 25 countries and driving e-Commerce and mobile innovations that enhanced the customer experience and fueled growth. Earlier in his career, he was a consultant at Boston Consulting Group and an engineer at General Electric,” said Canadian Tire in a news release.
In his capacity as CCO,
Canadian Tire said Moore will be responsible for integrating merchandising, marketing, and loyalty strategies to create seamless, personalized experiences across all CTC customer touchpoints. This will include growing the Triangle Rewards loyalty program, deepening customer insights and improving core retail processes that enable horizontal, data-driven strategies critical to the success of CTC’s recently announced True North strategy.
“As we work to bring True North to life, Matt will play a pivotal role in strengthening our brand and putting our customers at the core of everything we do by transforming how we use data and insights to drive our merchandising, marketing, and loyalty strategies,” said Greg Hicks, President and CEO, Canadian Tire Corporation. “In addition to his strong commercial acumen and executive management experience, Matt understands the deep connection Canadians have with CTC – which will serve him well as we work to transform how we engage and serve our customers even better.”
“I am honoured to join a talented team at CTC as the company embarks on an exciting transformation,” said Moore. “I look forward to contributing to the continued success and growth of an iconic Canadian brand, creating even more meaningful connections with our customers.”
Canadian Tire Corporation, Limited has been a Canadian business since 1922. Its banners include Party City and PartSource; Mark’s; SportChek, Hockey Experts, Sports Experts and Atmosphere; and Pro Hockey Life. It has nearly 1,700 retail and gasoline outlets.
Related Retail Insider stories:
