Royal Bank of Canada and Canadian Tire Corporation, Limited announced Thursday a long-term strategic loyalty partnership between Avion Rewards and Triangle Rewards.
This collaboration will enhance the value of both programs by linking millions of eligible RBC credit and debit cardholders to Triangle Rewards, enabling them to earn more Canadian Tire Money while unlocking exclusive promotions at Canadian Tire, SportChek, Mark’s and other CTC retail banners. The partnership expands the reach of Triangle Rewards and further strengthens Avion Rewards’ strong network of merchant partners, according to a news release.
“We are bringing together two deeply rooted Canadian companies – Canada’s largest bank and the country’s largest general merchandise retailer – to increase the amount of everyday value, rewards and savings that we provide to our shared customers,” said Vinita Savani, Executive Vice President, Cards & Loyalty, RBC. “Our combined scale and unparalleled reach will leverage the strength of our businesses and leading loyalty programs to provide additional benefits for millions of Canadians in meaningful new ways.”
“This partnership creates a loyalty powerhouse, combining strong brands and putting additional Canadian Tire Money into the hands of cardholders and members,” said Darryl Jenkins, Executive Vice President & Chief Development Officer, Canadian Tire Corporation. “It means millions of linked members will gain access to unique promotions and new ways to expand the value of their favourite loyalty programs every day. The partnership will increase our loyalty membership and drive retail sales across our banners.”
Under this partnership, eligible RBC credit and debit cardholders will be able to earn Canadian Tire Money at an accelerated rate when shopping at CTC’s retail banners. They will also enjoy exclusive offers and promotions through RBC and Avion Rewards. These new offerings are expected to launch in 2026, said the release.
“This partnership expands the ways linked members can earn through Triangle Rewards – one of Canada’s leading loyalty programs. Triangle Rewards enables nearly 12 million loyalty members to collect and redeem Canadian Tire Money across CTC’s banners. A cornerstone of CTC’s new True North strategy, Triangle Rewards is enhancing its value to Canadians through more personalized offers and a coordinated strategy combining its banner stores, the unique retail-driving capability of Triangle Cards, and everyday partners like Petro-Canada, RBC and other leading brands currently in negotiation,” it said.
“Avion Rewards, Canada’s largest proprietary loyalty program, has been a leader in loyalty for more than 20 years and is available to all Canadians, regardless of where they bank. It provides Canadians with the flexibility to shop, save, earn and redeem for everyday merchandise, aspirational rewards and experiences. With its market-leading travel value proposition, extensive roster of over 2,000 retail partners, unparalleled experiences, innovative features and payment capabilities, Avion Rewards provides its members with a comprehensive rewards experience that spans their entire shopping journey.”
For more information, visit www.avionrewards.com.
Canadian Tire Corporation, Limited has been a Canadian business since 1922. Its banners include Party City and PartSource; Mark’s; SportChek, Hockey Experts, Sports Experts and Atmosphere; Pro Hockey Life. It has nearly 1,700 retail and gasoline outlets.
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