Goodfood Market Corp. recently achieved B Corp certification, a testament to its unwavering commitment to social and environmental responsibility, and the Canadian economy.
“Our B Corp certification demonstrates our commitment to balancing profit with purpose across all aspects of our business,” said Jonathan Ferrari, Co-Founder and CEO of Goodfood. “This certification process evaluates our impact on all stakeholders and the communities in which we operate. It validates our efforts in critical ethical areas, ensuring we deliver sustainable meal-kits that our customers can trust, while also creating value for all those connected to our business.”
“The quality of our meal-kits is our number one priority,” said Neil Cuggy, President and Chief Operations Officer at Goodfood. “Sourcing locally has never been a question, it provides customers with the freshest ingredients and a Canadian connection to the recipes.”
B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. In order to achieve certification, a company must:
- Demonstrate high social and environmental performance by achieving a B Impact Assessment score of 80 or above and passing our risk review. Multinational corporations must also meet baseline requirement standards.
- Make a legal commitment by changing their corporate governance structure to be accountable to all stakeholders, not just shareholders, and achieve benefit corporation status if available in their jurisdiction.
- Exhibit transparency by allowing information about their performance measured against B Lab’s standards to be publicly available on their B Corp profile on B Lab’s website.
Goodfood said it has championed local and celebrated its Canadian roots by sourcing 100% of its ingredients from Canadian-based suppliers, with 70% directly from local farms. These local initiatives not only ensure the freshness and quality of Goodfood’s meal-kits, but also support the national economy and employment with 38 local partners across British Columbia, Alberta, Manitoba, Quebec, Ontario, and the Maritimes.
The B Corp certification promises that Goodfood is at the highest level of governance and ethical standards to all of their stakeholders including suppliers, customers, employees, and shareholders, alongside consciously reducing the use of water and electricity resources in their facilities, said the company.
“This milestone aligns with Goodfood’s ongoing mission to deliver high-quality Canadian meals, while supporting sustainable practices and providing consumers with true assurance of their environmental commitment. Delivering fresh, healthy and local ingredients and easy-to-follow recipes to Canadians’ doorsteps, Goodfood supports Canadians in living healthier, sparking joy and impact through their food,” it said.
Since 2017, Goodfood has made a meaningful impact in Canadian communities through partnerships with the Breakfast Club of Canada and Second Harvest Canada. They have also committed to their Sustainable Supply Chain that cuts out the middle man and reduces carbon emissions by 33 per cent, alongside developing a Goodfood Sustainability and Local Sourcing Policy.
Canadians can learn more about Goodfood’s commitment to BCorp certified practices at www.makegoodfood.ca/bcorp and choose to shop Canadian and explore the benefits of their sustainably-sourced meal-kits.
Ferrari said the business began in 2014 based out of Montreal in his apartment in the downtown.
“Primarily Goodfood is a direct to consumer meal business. We offer meal solutions to Canadians across the country. We started in the ready to cook meal space sending out ingredients and recipes perfectly portioned for our customers,” he said. “And we’ve always been proud of our supply chain being almost entirely based in Canada. Today with our tariff discussions it’s more important than ever. We work directly with 50 Canadian farms and local purveyors to source our food.
“Over the past year, we’ve also been building out our ready to eat meals. In addition to offering our customers meals that they can cook at home, we also have heat and serve meals that customers can warm up in the microwave or in the oven and create really easy, healthy, delicious meals.”
The company acquired Genuine Tea at the end of 2024 – a craft tea business based in Toronto.
Goodfood is active across Canada. It has a fulfillment centre in Calgary that covers Western Canada and another one in Montreal that covers Eastern Canada. It also has regional hubs to service local markets. Ferrari said the concept covers about 95% of Canadians and it delivers about 15 million meals per year.
“We’ve been focused on a couple of things. First, as the economic conditions have become more challenging in Canada we released last summer value meals. These are meals that are under $10 per meal that are delicious and that have become quite popular,” he said.
“The second piece is around offering more convenience. That’s really where the quick prep meals come to light. So we launched 10-minute meals for our customers and then we have those heat and serve meals. Making it more affordable and easier for Canadians to get delicious meals on the table. That’s really the key growth vector for the company.
“The second piece is we started acquiring small brands such as Genuine Tea being the first example. The idea is to integrate them within the Goodfood platform. So you can buy Genuine Tea products on the Goodfood marketplace and support the brands that we acquire, letting them use our fulfillment, logistics, warehousing, cross-selling and marketing capabilities. We’re pretty excited about the opportunities that exist on building a portfolio of brands through acquisition as well.”
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