Living Beauty, a new beauty and wellness brand with luxury skincare and beauty essentials, has officially opened its doors on Dupont Street in Toronto, marking a significant addition to the city’s growing retail scene. The store, which opened on March 31st, offers a unique blend of high-end skincare and spa services, coupled with a European-inspired aesthetic that has already garnered positive feedback from local customers.
Founded by Mariam White, Living Beauty aims to bring a much-needed local option for beauty and wellness services in a neighbourhood that is seeing a surge of new businesses.
“What’s been really nice is that people are excited for a local option,” White said. “Beauty is often located in certain areas, especially in Toronto or in malls, so the feedback has been great. People really love our space.”
“Beauty is very personal and deeply emotional—it’s precisely why we’ve created a zero-pressure retail environment that emphasizes comfort, curiosity and real advice. With this neighbourhood-focused location, we see our small footprint, intimate approach and community-focused location as the future of beauty retail.”
The store features a retail component at the front, where customers can find a variety of beauty products, including skincare essentials, makeup, and brow services. The spa area, which is set to open in the coming week, will offer four treatment rooms and provide services such as bi-facials, laser hair removal, and the popular medical device treatments Clear and Brilliant and Ionic Light—two cutting-edge treatments that are rare in Canada.
White also noted that the spa will eventually add injectables in the next six weeks.
“The space is really beautiful, and we wanted to create an escape for our clients,” White explained. “People have said it doesn’t feel like Toronto. I don’t know what that means, but they say it feels like Europe. That’s very validating for us.”
The location, situated in close proximity to the Ossington neighborhood, is part of a wider trend of urban renewal along Dupont Street, which is attracting new retailers, restaurants, and other businesses. White believes that the area will continue to evolve as a commercial hub, fueled by new condo developments and a growing retail presence.
“Dupont Street in Toronto is slated to become more commercial,” she said. “It was always a little bit industrial, but now it’s right in the centre of the city, and we’re seeing it become a new hotspot.”
Living Beauty’s unique concept also allows the brand to experiment with different models, including potentially offering express facials in the retail area. “We’re our own entity, so we can really play with different models,” White said. “It’s all about finding what works for our customers.”
The brand, which sources many of its products from Europe, has also managed to navigate the challenges posed by recent tariff issues, ensuring that price increases are kept to a minimum.
“We’re really lucky that a majority of our brands originate in Europe,” White shared. “We’re working hard to maintain prices and prevent crazy price hikes because Canadians are already taxed to the max right now, and we don’t want to add to that burden.”
Despite the economic pressures faced by consumers, White believes that the demand for personal care services remains strong. “Personal care can be seen as a luxury, but for a lot of our clients, it’s an everyday essential,” she said. “They consider skincare and products like SPF as important as their toothpaste.”
As Living Beauty grows, White is optimistic about the brand’s ability to cater to the evolving needs of the Toronto market, with an emphasis on high-quality services and a distinctive European-inspired experience that sets the store apart from others in the city.
With the continued expansion of Dupont Street and the growing desire for localized beauty options, Living Beauty is poised to become a key player in the Toronto beauty and wellness scene.
The new Living Beauty flagship offers a thoughtfully curated selection of results-driven skincare and beauty brands, tailored to support every stage of an individual’s evolving beauty journey.
Featuring over 25 premium lines — including cult-favorites like Biologique Recherche and exclusive Canadian access to brands such as Mimetique and La Bonne Brosse — the flagship brings together a curated edit of performance-led products.
White said every service on the Living Beauty flagship menu is backed by science and chosen with intention.
Whether that’s a glow-enhancing facial or state-of-the-art skin tech, some professional skincare treatments on offer include:
● Biologique Recherche Facials – A personalized, high-performance facial that enhances skin function and glow.
● Clear + Brilliant Laser – A fractional laser designed for preventative and corrective skin renewal.
● DP4 Microneedling – Precision skin remodeling for fine lines, texture and hyperpigmentation.
● Advanced Chemical Peels – A new generation of peels designed for maximum results with minimal downtime.
● Splendor X Laser Hair Removal – Cutting-edge, gel-free laser technology designed for all skin tones.
In addition to its treatments and retail offerings, Living Beauty serves as a dynamic space for connection, education, and discovery. The flagship location will regularly host immersive in-store events where customers, brand founders, and industry experts come together to explore the latest in skincare, wellness, and professional beauty.
Upcoming events include:
● Linder Health | May 1: A live information session and deep dive into advanced skincare formulations, hosted in partnership with Linder Health. Influencers will receive professional chemical peel treatments.
● Ruby Hammer | May 13: The brand will offer exclusive, media-facing events including a masterclass led by renowned makeup artist Ruby Hammer and 1:1 make-up applications by Ruby herself.
“What’s interesting is that we’re seeing quite a few retail sales. Personal care can be seen as a luxury, but for a lot of our clients, it’s essential. They consider a particular SPF or skincare product as important as their toothpaste—just a more expensive version of it. On the wholesale side, we’re seeing that retailers are looking to refresh their assortments and add new brands. There’s definitely an attraction to brands that originate in Canada or Europe, probably because of the tariffs. Those are definitely affecting people’s attitudes,” added White.
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