Tim Hortons says it has proudly been fueling Canadian road trips since 1964 and with the long weekend ahead, Tims wanted to share a message that celebrates the country and what connects people.
Starting today, the new Tim Hortons campaign “The Canadian Dream” begins airing on TV and streaming online.
Narrated by acclaimed actor Kiefer Sutherland and set to music by singer-songwriter Bahamas, the campaign blends scenic imagery from across the country with a message about pride and connection, said the company in a news release.
“Tim Hortons is such an iconic Canadian brand. Having the chance to partner with them to share this message about Canadians for Canadians has been a special privilege,” said Sutherland.
Developed in partnership with GUT Toronto, “The Canadian Dream” is available to stream on YouTube and will air during playoff hockey games this weekend.
“At a time when more and more Canadians are proudly flying our flag and reflecting on all the things that make our country special, we were thrilled to work with Kiefer on this campaign to celebrate the unspoken Canadian Dream that we share,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons.
In 1964, the first Tim Hortons restaurant in Hamilton, Ontario opened its doors. Owned now by Restaurant Brands International, it is Canada’s largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. It has more than 6,000 restaurants in Canada, the United States and around the world.
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