L’Oréal Canada has unveiled the results of a global study conducted by economic researchers at Asterès assessing its socio economic impact by utilizing data from the OECD tables. Far beyond the company’s direct operations, the study demonstrates that thanks to the investments and activities of its distributors and suppliers, 1 job created at L’Oréal generates 11 jobs in the Canadian economy, totaling 20,500 jobs, said the company.
This ripple effect of benefits reaches countless Canadian businesses and communities and includes additional employment, skills and revenues that contribute to the country’s prosperity, it said.
“L’Oréal’s considerable impact in Canada is a testament to our commitment over the last 67 years, combined with the efforts of our local partners, to create sustainable value-creation and growth for the Canadian economy,” said An Verhulst-Santos, President and CEO of L’Oréal Canada.
“The Asterès study confirms that L’Oréal’s influence extends beyond our own operations, adding to economic vibrancy, resilience and national prosperity. The commitment of L’Oréal to Canada is unwavering, and we will continue to invest in and support the Canadian economy and its people.”
L’Oréal has operated in Canada since 1958 and plays a crucial role in shaping the beauty industry’s trajectory. The company currently employs close to 1,800 employees in Montréal, at a head office, production plant and distribution centre, and a sales offices in Toronto. L’Oréal also employs more than 200 beauty advisors and temporary workers and provides internship opportunities to 70 students each year. L’Oréal is an employer of choice and has been recognized as one of Canada’s top 100 employers for the past 20 years, it said.
Economic Leadership and Impact:
In addition to the employment impact, the company said it also has other substantial economic and social contributions:
- The total footprint of L’Oréal in the Canadian economy (direct activity of L’Oréal and cascading effects for other businesses in the country) represents a total turnover of approximately 5.2 billion Canadian Dollars (CAD).
- The portfolio of L’Oréal in Canada includes 39 brands distributed nationwide, offering a wide and diverse range of products to meet varying consumer needs.
- L’Oréal is dedicated to serving vulnerable populations across the country through its social initiatives. Thanks to the Fondation L’Oréal, brand-supported causes, and partnerships with 75 local NGOs and NPOs, including the Canadian Cancer Society, L’Oréal helps 110,000 people in Canada each year.
- Montréal Plant:
- 1,000 jobs supported, contributing directly to local employment and economic stability.
- Montréal Distribution Centre:
- 1 million orders prepared and delivered per year, demonstrating the scale and efficiency of L’Oréal’s distribution network. All orders delivered to Canadian retailers and consumers (online shopping) are shipped directly from its Montréal distribution centre.
L’Oréal Canada is a subsidiary of the L’Oréal Groupe, the world’s leading beauty company. The Canadian subsidiary, established in 1958, includes a head office, plant and distribution centre in Montréal, a sales office in Toronto, and employs close to 1,800 people from 73 different nationalities. The products from its 39 iconic brands are available in all distribution channels, including hair salons, department stores, supermarkets, pharmacies, medi-spas and e-commerce.
L’Oréal, the world’s leading beauty player, has been around for 115 years. It has a portfolio of 37 international brands. In 2024 the Group generated sales amounting to 43.48 billion euros.
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