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EB Games revives the magic with midnight release and Montreal race weekend extravaganza

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EB Games has announced the return of its popular midnight release event, set for June 5.

Gaming enthusiasts are invited to join the retailer for this thrilling night as it launches the Nintendo Switch 2 and dozens of new games and accessories. Walk-in quantities will be available – while supplies last.  

In celebration, stores will be stocked with a diverse selection of accessories, toys, and other gaming essentials to enhance your experience, said the company.

Adding to the excitement, the company will host a Mario Kart World activation on Crescent Street in Montreal during the Crescent Street Grand Prix Festival race weekend festivities, providing fans with a chance to dive into the exhilarating racing experience of Mario Kart World amidst the buzz of race weekend.

Stephane Tetrault Headshot (CNW Group/GameStop Canada)

“I’m unbelievably proud of what the team has accomplished over the past few weeks. Bringing back midnight launches and organizing the race weekend event showcases our commitment to our community and our passion for gaming,” said Stephane Tetrault, owner of EB Games.

Jim Tyo

“The release of the Nintendo Switch 2 on June 5th will be an epic day for the gaming community, and we are thrilled to announce that we will be opening 132 locations at 12am EDT, ensuring our customers are among the first to play,” added Jim Tyo, President of EB Games.

With over 185 stores across Canada, EB Games leads the market in Video Game and pop culture related Toys & Collectibles.

Recently it was announced that  GameStop Canada, previously known as Electronics Boutique (EB Games), is being revived under its original branding following a major acquisition. Tetrault, a well-known French-Canadian entrepreneur with deep roots in the collectibles and entertainment sectors, officially acquired Electronics Boutique Canada Inc. from GameStop Global Holdings S.A.R.L.

With the acquisition, the retailer relaunched under the name EB Games Canada, a brand many Canadians still associate with their formative gaming years.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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