grace & stella, the viral beauty and self-care brand beloved for its “feel-good moments” and cult-favourite products like the iconic under-eye masks and hydrating sprays, has announced a major retail expansion across Canada.
This summer, Canadian consumers will be able to shop grace & stella on Amazon.ca and in select Costco warehouses nationwide, with plans underway to enter Walmart brick-and-mortar stores later this year, said the retailer in a news release on Monday.
Known for delivering accessible, effective, and joy-sparking skincare, grace & stella has built a loyal global following thanks to its playful branding, viral social media presence, and commitment to cruelty-free, vegan formulations. The brand’s expansion into these major Canadian retail channels marks a significant milestone in its growth and mission to help more people embrace self-care as part of their daily routine, it said.
“We’ve always believed in the power of small rituals that spark joy,” said grace & stella’s Creative Director, Erin Mawhinney. “Expanding into Amazon and Costco—and soon, Walmart—makes it even easier for Canadians to experience those little feel-good moments wherever they are.”
Launching first on Amazon.ca this July, Canadian customers can now access grace & stella’s top-rated products with just a few clicks, complete with fast and reliable delivery. Simultaneously, select Costco stores will begin offering specially curated grace & stella bundles ideal for gifting or stocking up on self-care essentials. The rollout into Walmart locations is expected to begin later this year, with further announcements coming soon.
As the brand deepens its commitment to the Canadian market, grace & stella stated it is focused on continuing to meet its customers where they shop—both online and in store.
“This expansion comes at a time when consumer demand for wellness and beauty products that deliver both performance and a little daily joy is at an all-time high,” it said.
“With its accessible price point, playful product range, and feel-good philosophy, grace & stella is poised to become a staple in Canadian beauty routines.”
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