At a time when economic conditions are putting pressure on Canadian companies, RONA inc., one of Canada’s leading home improvement retailers operating and servicing some 425 corporate and affiliated stores, launched an initiative to support local businesses that are part of the home improvement industry.
Since June 23, the retailer, who celebrated its 85th anniversary last fall, has given away 85% of its ad space to nine local trades businesses in Ontario.
“The current geopolitical and economic situation allows us to demonstrate the role we’re playing in Canada’s economy. We have been part of the Canadian landscape for over 85 years, which is in large part thanks to tradespeople who trust us to help them carry out their projects. It’s only natural for us to give back when they are facing hardships,” said Catherine Laporte, Senior Vice-President, Marketing and Customer Experience at RONA inc.
“Earlier this year, we renewed our partnership with ‘Well Made Here’ to help better showcase Canadian-made products. Now, we are turning our attention to local entrepreneurs, who are instrumental in building thriving communities and a strong Canadian economy. This is just another way for us to stand with the communities that are building this country—one job, one project, one day at a time,” she added.
Giving back to those who build this country and keep it running
Through this initiative, RONA said it will be giving valuable ad space to nine businesses in Ontario until July 20.
“We chose to focus our efforts in Ontario since it’s been hit the hardest by the recent tariffs due to its standing in international trade with the United States, especially in the automotive and metal sectors,” said Laporte.
The selected businesses, which are based in three markets (the Greater Toronto Area, Southwestern Ontario and the Durham region), will all see their visibility increase thanks to an ad offered by RONA that will feature their name and logo. Find out which businesses were selected at ronacanadiantrades.ca.
RONA inc. is one of Canada’s leading home improvement retailers, headquartered in Boucherville, Québec. The RONA inc. network operates and services some 425 corporate and affiliated dealer stores under the RONA+, RONA, and Dick’s Lumber banners. With a long and rich history, RONA inc. has supported Canadians in their home improvement and construction projects since 1939.
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