Square and Live Nation Canada announce partnership

By Mario Toneguzzi

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Square is building on a successful presence at landmark venues such as Toronto’s Budweiser Stage and Veld Music Festival since 2022 to partner with Live Nation Canada, marked by Square’s rollout at the new Rogers Stadium.

With the exclusive three-year agreement, Square will continue to power seamless commerce experiences for fans at all Live Nation Canada venues, with Rogers Stadium becoming the latest to unlock its next-generation technology. This expanded partnership cements the technology company as the exclusive point of sale and payment processing provider at Live Nation Canada’s venues and major festivals from coast to coast, according to a news release.

Nick Molnar
Nick Molnar

“Square is the trusted payments and commerce platform for large-scale live entertainment venues around the world, and we’re excited to expand our partnership with Live Nation Canada to help them create unforgettable experiences for millions of Canadian fans every year,” said Nick Molnar, Global Head of Sales at Block, which includes Square and Cash App.

“Every minute saved in line is another memory made at the show. With Square’s powerful ecosystem of hardware and software products, Live Nation Canada will enable fans to spend more time enjoying their favourite artists.”

The company’s technology ecosystem at Live Nation Canada venues and festivals across the country include the fully integrated Square Register to allow for seamless checkout, compact Square Terminal and newly launched Square Handheld devices—Square’s most sleek, portable and powerful POS yet—to enable vendors to manage payments right from their pocket. Square Online’s eCommerce capabilities also enable in-seat ordering at Budweiser Stage’s premium in-suite section for added customer convenience, explained the company, adding it will also provide point of sale and payments for merchandise locations within Toronto’s new Rogers Stadium. 

Its technology is currently live at:

  • Budweiser Stage, Toronto
  • HISTORY, Toronto 
  • Danforth Music Hall, Toronto 
  • Opera House, Toronto
  • The MOD Club, Toronto
  • Midway Music Hall, Edmonton 
  • Commodore Ballroom, Vancouver
  • KEE to Bala, Bala

Upcoming festivals supported by the technology include:

  • Veld Music Festival, Toronto
  • Electric Island,Toronto
  • Badlands, Calgary
  • Chasing Summer, Calgary
  • Escapade, Ottawa
  • Fvded in The Park, Surrey

Related Retail Insider stories:

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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