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Canadian Retail Sales Rise 5.9% in June on Travel Shift

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By J.C. Williams Group

June proved to be a robust month for Canadian retail as total sales grew by an impressive 5.9% YOY. Stripping away automotive, food, and pharmacy categories reveals an even more striking growth of 7.1% YOY.

Despite being down -1.1% YOY for June, alcohol sales showed surprising resilience relative to their prolonged slump throughout 2025. American wine imports, which fell by a staggering 94% in April, set the tone for a broader alcohol market influenced by both economic and consumer shifts. With many retailers struggling to source affordable imported wine, consumers appear to be choosing budget-friendly Canadian alcohol options or even abstaining from purchasing alcohol altogether. Wine, in particular, is under extra pressure, with sales down 13% YOY from March to June.

Interestingly, Cannabis Stores (up 18.4% YOY) have emerged as a bright spot, easily outpacing alcohol. Thereโ€™s reason to think tighter access to American alcohol may have prompted some consumers to explore cannabis as an alternative leisure option. Additionally, the growth might reflect improved market maturity, possibly due to new cannabis retailers being added to the data set during the month.

Retail benefitted significantly from Canadians prioritizing domestic travel over international getaways, a trend amplified by the ongoing boycott of travel to the U.S. During June, Canadian travel to the United States fell by a sharp 28.7% YOY, and this regional redirection translated into growing sales in key provinces. For example, British Columbia (up 7.0% YOY) showed strong retail momentum, much of which is likely tied to increased activity around Vancouverโ€™s (up 8.7% YOY) bustling tourism industry. The Maritimes posted 5.0% growth YTD, underscoring their success in attracting nature-hungry travelers seeking oceanside relaxation.

Interestingly, Torontoโ€”a staple for both domestic and international tourismโ€”saw sales rise by only 2.0% YOY. While still positive, this smaller bump may hint that Canadians are favoring outdoor and regional experiences over city-oriented travel destinations.

As we approach fall, JCWG is currently thinking about:

  • How aggressively will tariffs influence back-to-school shopping patterns, particularly for categories like apparel and electronics?
  • Prime Day was a strong contender in Julyโ€”will it dampen traditional brick-and-mortar sales data?
  • Vacancies driven by Hudsonโ€™s Bay closures are reshaping the real estate footprint across Canada. How will this space be repurposed, and who will fill the gap?
  • Will Simonsโ€™ recent expansion in Ontario translate into sustained retail success, setting the stage for new competitors in fashion and home goods?
  • With holiday creep ramping up earlier every yearโ€”Harrods in London is already showcasing Christmas displaysโ€”how will these extended seasons affect consumer spending on fall categories?
  • How are YOU preparing for the upcoming fall season?

Retail Sales by Product Category, Same Month Comparison

Sales for the Month of JuneJun-25Jun-24YOY
All Stores72,745,12568,724,6225.85%
Motor Vehicle and Parts Dealers20,521,75818,571,81910.50%
Gasoline Stations6,303,5506,713,505-6.11%
All Stores Less Automotive45,919,81743,439,2985.71%
Food and Beverage Stores13,517,35813,334,1681.37%
Supermarkets and Other Grocery Stores*9,488,4659,307,4561.94%
Convenience Stores750,351764,762-1.88%
Specialty Food Stores992,322949,7004.49%
Beer, Wine and Liquor Stores2,286,2192,312,250-1.13%
Health and Personal Care Stores5,961,8505,420,07110.00%
All Stores Less Automotive, Food, and Pharmacies26,440,60924,685,0597.11%
General Merchandise Stores9,771,6759,308,0044.98%
Furniture, Home Furnishings, Electronic and Appliance Stores3,543,0603,385,0184.67%
Furniture Stores1,218,4211,169,1374.22%
Home Furnishings Stores737,224664,03211.02%
Electronics and Appliance Stores1,587,4141,551,8492.29%
Clothing and Accessories Stores3,855,4243,494,27510.34%
Clothing Stores3,019,0502,726,48010.73%
Shoe Stores423,047407,5163.81%
Jewellery, Luggage and Leather Goods Stores413,326360,27914.72%
Sporting Goods, Hobby, Book and Music Stores4,186,3393,822,0629.53%
Building Material and Garden Equipment5,084,1114,675,7008.73%
Miscellaneous Store Retailers2,798,2382,499,14111.97%
Cannabis Retailers480,203405,71218.36%

Retail Sales by Store Category, Year to Date Comparison

Year-to-Date Sales Ending JuneJun-25Jun-24YTD
All Stores403,454,909384,665,4844.88%
Motor Vehicle and Parts Dealers115,324,627106,567,4808.22%
Gasoline Stations36,521,43638,017,724-3.94%
All Stores Less Automotive251,608,846240,080,2804.80%
Food and Beverage Stores76,665,57274,625,3702.73%
Supermarkets and Other Grocery Stores*55,489,74753,596,1973.53%
Convenience Stores3,995,1294,201,305-4.91%
Specialty Food Stores5,380,4995,030,9726.95%
Beer, Wine and Liquor Stores11,800,19811,796,8970.03%
Health and Personal Care Stores35,369,48532,685,8638.21%
All Stores Less Automotive, Food, and Pharmacies139,573,789132,769,0475.13%
General Merchandise Stores53,233,80551,084,5514.21%
Furniture, Home Furnishings, Electronic and Appliance Stores20,850,04020,045,4404.01%
Furniture Stores6,905,6576,612,9244.43%
Home Furnishings Stores4,182,4833,930,9096.40%
Electronics and Appliance Stores9,761,9009,501,6082.74%
Clothing and Accessories Stores19,988,27918,269,5149.41%
Clothing Stores15,507,07814,119,7269.83%
Shoe Stores2,140,2442,139,6060.03%
Jewellery, Luggage and Leather Goods Stores2,340,9542,010,18116.45%
Sporting Goods, Hobby, Book and Music Stores22,456,01420,850,8197.70%
Building Material and Garden Equipment23,045,65122,518,7212.34%
Miscellaneous Store Retailers15,155,15613,554,54111.81%
Cannabis Retailers2,683,7332,446,3029.71%

Ecommerce Sales

Jun-25Jun-24
Ecommerce Sales, YTD23,864,06321,945,8678.74%
Ecommerce Sales, YOY4,063,0593,914,6673.79%

Regional Sales, Year to Date Comparison

RegionYear-to-Date, 2025Year-to-Date, 2024YTD
British Columbia55,429,67451,786,9937.03%
Vancouver28,255,25525,991,3248.71%
Alberta52,482,48749,686,1595.63%
Prairies*26,945,68725,546,0775.48%
Ontario150,098,116143,848,8514.34%
Toronto66,341,48465,012,9862.04%
Quรฉbec89,490,92786,175,8823.85%
Montrรฉal44,458,70142,906,8203.62%
Atlantic Canada27,544,83726,235,9674.99%
Territories1,463,1831,385,5585.60%

Thank you J.C. Williams Group for this report.

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