As AI continues to reshape the beauty industry – from marketing to product development – Toronto-based Three Ships, specializing in natural skincare products, is taking a transparent and ethical stand.
The brand is publicly releasing a Responsible AI Policy outlining how they use AI internally, and what they will never use it for. That includes:
- No AI-generated images or videos of people
- No AI retouching in influencer or campaign content
- No AI involvement in hiring or HR decision-making
As deepfakes and synthetic influencers raise serious concerns, this kind of clarity sets an important precedent in the beauty space, said the company.
“We wrote this policy to clearly outline how we will and won’t use AI as a company. While AI has been a helpful tool for improving efficiency, such as generating mockups to speed up our design process, we’ve also seen it misused by others in ways that erode consumer trust, like creating fake model imagery or false before-and-after photos. As a leader in the beauty industry, we want to address this skepticism head-on, reassure our customers, and encourage other brands to be transparent about their own AI practices,” said Laura Thompson and Connie Lo, Co-Founders of the company.
“AI presents both opportunity and risk. It can boost productivity, spark ideas, and free up time for
deeper human connection. But it can also make it easier to mislead, cut corners, or lose sight of
what matters,” they said.
“At Three Ships, we believe beauty should be honest. And that means being clear with you about
what’s real, who’s behind our brand, and how we choose to use the tools available to us to help
our customers navigate natural with confidence.
“We’ll continue to update this policy as AI evolves—but one thing won’t change: our commitment
to transparency, accountability, and putting people first.
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