WeCook, Canada’s largest ready-to-eat meal delivery service, has launched WeCook For Business, a new B2B program designed to bring fresh, chef-prepared meals into the workplace, and help employers modernize how they support employee wellness and productivity.
With traditional office perks like pizza lunches and snacks falling short of today’s expectations, WeCook For Business offers a streamlined, scalable solution:
- Weekly deliveries of ready-to-eat, health-conscious meals
- A digital platform where employees select meals themselves
- A wide variety of menu options to suit dietary needs and performance goals
It’s the latest growth step for a 12-year-old Canadian company already delivering 90,000 meals per week and employing nearly 400 people. The move reflects a broader trend in which Canadian companies are evolving their business models to meet shifting consumer habits — and in this case, bringing DTC efficiencies into the B2B space.
The new program can be found at: https://www.wecookmeals.ca/en/business. Availability is anywhere WeCook currently delivers (Ontario, Quebec, New Brunswick, Halifax area).
From Gym-Focused Startup to D2C Meal Leader
Founded in 2012, WeCook began under a different name with a niche focus.
“They started to serve gyms at the beginning — like meal prep-type of product,” explained Michel Gagné, President and CEO of WeCook. “Protein, sweet potatoes, veggies.”
Originally called Nutrition Fit Plus, the company targeted athletes with performance-based nutrition. Over time, it evolved into a broader prepared meal provider. That pivot was cemented when the company was acquired by a new ownership group.
“The business was sold to a private equity family office named Claridge — the Bronfman family,” said Gagné. “It’s been four years now, sold to a group that includes Desjardins Capital, Investment Quebec, and Claridge Food Group as the majority holder.”
Following the acquisition, the founding team stepped away — one remained on the board — and Gagné was brought in as CEO.
Dominating Eastern Canada’s Prepared Meal Market
“We deliver home-prepared meals every week,” Gagné said. “A menu that is changing every week — 15 different recipes.”
The company differentiates itself with a commitment to freshness and nutrition.
“Healthy, balanced, fresh ingredients — no ultra-processed ingredients at all,” he said. “It’s the same thing that if you would make the dish in your house with good nutritional values, but always really delicious.”
Their culinary quality is backed by an executive chef from Montreal’s celebrated restaurant Joe Beef.
“Our focus is to have a broad audience. It’s not just athletes anymore. You can have pasta, vegan, salad.”
This broader appeal is what led to the natural evolution toward workplace offerings.
The Birth of WeCook for Business
Gagné said the new business unit was inspired by real demand.
“We started to receive more cold calls — businesses were calling us,” he said.
Although WeCook had a corporate ordering option on its website, it wasn’t a priority — until now. With employees returning to offices part-time, companies began looking for ways to encourage in-person work. Providing food emerged as a top perk.
“To offer meals is a way, it’s a good perk, to bring back people at the office,” said Gagné. “But we didn’t have the right system to do that.”
That led the company to spend nearly a year developing a dedicated corporate ordering platform.
Solving Common Workplace Lunch Problems
WeCook for Business aims to address the shortcomings of traditional lunch options for employees.
“What are your options?” Gagné asked. “Bring a lunch. Go out to a restaurant, which takes time. Use Uber Eats or DoorDash, super costly, $25 or $30. And it’s difficult to find healthy options.”
Traditional catering, while an option, is often inefficient and small-scale.
“It can be a nightmare,” he said. “You need to have one person take everybody’s order on a notepad, call the company, not really efficient.”
In-house cafeterias, once common in large corporate offices, are increasingly out of favour.
“Even big businesses don’t want to go that route anymore. It’s super expensive, and people are hybrid. So do you really invest in the cafeteria?”
Gagné believes WeCook offers a smarter solution.
“We have a changing menu, 15 different meals every week, suited for lunch. Fresh salad, well-balanced,” he said. “And the price point of a meal at WeCook is not like $20–25 as in catering. It’s $11.75-ish when you order through our platform.”
How the Platform Works
The new platform was custom-built for employers and is highly flexible.
“You have the sub-user and you have the main account,” Gagné explained. “The company has the platform and internally, all the employees can go order for next week, or for the next two or four weeks in advance.”
Companies can customize their contribution from fully subsidized meals to partial discounts.
“The company can decide to contribute $1 per meal, or 100%,” he said. “The main user can change that like December, during the holidays, free meals for everybody.”
Orders are prepared centrally and shipped to companies once or twice a week, depending on volume.
Scalable for Businesses of All Sizes
WeCook for Business is designed to serve a broad range of companies from small offices to large enterprises.
“It can work for a company that has 20 employees or 500 employees,” said Gagné. “It can be a car dealership, a law office, or a big manufacturing company.”
For larger companies, WeCook can even provide dedicated fridges for on-site storage.
“We’re ready to be really flexible depending on the type of company, quantity of deliveries per week, and type of service.”
WeCook for Business arrives at a time when employers are seeking innovative, cost-effective ways to support hybrid teams and promote in-office engagement. With a tested infrastructure, culinary credibility, and a thoughtful digital platform, WeCook may have cooked up the perfect recipe for the future of workplace meals.
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