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Small business confidence creeps up in September: CFIB

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The long-term small business confidence has reached 50.2 in September, according to the Canadian Federation of Independent Business (CFIB)’s Monthly Business Barometer which was released on Thursday.

Measured on a scale between 0 and 100, an index above 50 means owners expecting their business’s performance to be stronger over the next three or 12 months outnumber those expecting weaker performance.

Simon Gaudreault
Simon Gaudreault

“The subpar optimism we’ve been seeing speaks volumes about the current uncertain business environment. Business owners have hardly been positive this year, and it’s not surprising given the trade and economic uncertainty, declining demand, and rising operational costs,” said Simon Gaudreault, Chief Economist and Vice-President of Research at CFIB.

“With the pace of tariff announcements slowing down a bit and the discussion shifting to how Canada can durably adjust to a new trade and policy environment, we may be entering a new phase on the economic calendar. Meanwhile, business owners report that there are still many fiscal, regulatory and labour challenges that prevent them to contribute to the economic recovery. Certainty, stability and confidence remain in short supply and sending the right policy signals this fall could help turn the tide.”

Average price plans stand at 2.7% and wage plans at 2.2%. The weakness in the labour market continues, with 12% of firms looking to hire in the next few months and 18% considering layoffs, said the CFIB.

“Based on our data, it does not look like the labour market will strengthen anytime soon. The share of businesses with hiring plans remains below its usual seasonal pattern, while more and more firms have recently stated layoff plans, significantly exceeding seasonal patterns,” said Andreea Bourgeois, Director of Economics at CFIB.

The CFIB is Canada’s largest association of small and medium-sized businesses with 100,000 members across every industry and region.

Andreea Bourgeois
Andreea Bourgeois

Tax and regulatory costs remain top of mind for 67% of small firms, followed by insurance costs (66%). More businesses reported facing difficulties with wage costs (66% in September vs 59% in August). Weak demand also persists for over half (55%) of businesses, explained the CFIB.

“In the wake of post-labour disruptions, 20% of businesses reported challenges distributing their products,” it said.

“The share of businesses struggling with capital equipment and technology costs has reached a record high of 36%. CFIB’s upcoming report on small business adoption of technology and AI will show how investing in digital tools and equipment can significantly boost productivity and help businesses become more efficient.”

The full September Business Barometer report can be found here.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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