Canadian shopping centres these days are coming up with unique ideas to activate spaces in their real estate by launching different experiences for people. CF Chinook Centre in Calgary has been at the forefront of the trend and its latest initiative is a collaboration with the city’s local professional basketball team.
The One basketball tournament will be taking place all day Saturday October 25.
“With ‘The One,’ a 1-on-1 basketball tournament for high school students and adults, we’re creating an experiential activation that drives engagement, foot traffic, and community connection. Our fourth collaboration with Cadillac Fairview and Chinook Centre shows how sports and arts and culture can activate retail environments in creative new ways,” said Jason Ribeiro, Vice-Chairman & President, of the Calgary Surge of the Canadian Elite Basketball League.
The Calgary Surge is bringing a full day of high-energy basketball action to CF Chinook Centre on October 25. A thrilling 1×1 basketball tournament along with interactive, basketball-themed activities – there’s exciting fun for all ages, whether you’re competing or simply cheering!
“This isn’t just another pickup run. It’s your chance to go head-to-head, earn bragging rights, and claim the ultimate title: The ONE. Winners take home a $250 CF Shop Card, with medals, prizes, and giveaways up for grabs all day long,” says organizers.
“With a live crowd, a DJ, and the energy of Calgary’s busiest mall, this is basketball like you’ve never seen it before.”
“Our core business revolves around creating engaging experiences, and our collaboration with the Calgary Surge to bring a 1:1 Basketball Tournament to CF Chinook Centre perfectly exemplifies our dedication to fostering a dynamic and vibrant atmosphere at the centre. This has been a growing partnership with the Calgary Surge and we’re excited to deliver this experience to our shoppers,” said Darren Milne, General Manager, CF Chinook Centre.
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