Harry Rosen, Canada’s leading luxury menswear retailer, says it is doubling down on Downtown Toronto with the opening of its reimagined store in First Canadian Place in November.
The 10,380-square-foot, single-level space is a bold investment in the future of workwear, purpose-built for the professionals driving the future of Canadian industry. Designed for connection as much as commerce, the store invites customers to grab an espresso, meet with style advisors in a plush lounge to review fabrics for their next custom suit, browse curated collections, or attend in-store and office-hosted events that bring the city’s business community together, said the company in a news release on Wednesday.
The renovation, thoughtfully designed by dkstudio architects inc., a leader in innovative luxury retail environments, is the first major milestone in Harry Rosen’s $50 million, multi-year program to modernize its retail experience across the country. Future openings will include a second Vancouver flagship at Oakridge and the relocation of the Toronto Bloor Street store to a new, expanded flagship on Cumberland, both slated for 2026, explained the retailer.
“Reimagined in its original home in First Canadian Place, the newly transformed space reflects a refined, unified retail vision that features updated design and customer-centric experiences. The store will house a mix of the most relevant and elevated brands in men’s workwear, including ZEGNA, Canali, Eton, Eleventy, Maurizio Baldassari, HAROLD, and more, to showcase everything from world-class tailoring to modern business casual and more relaxed dress codes. With personalized made-to-measure experiences and a welcoming in-store bar designed for client hosting and community-building, the store will prioritize the style, connection, and service that today’s business professionals need,” it said.
“Work is back, and so is the wardrobe that goes with it,” says Ian Rosen, President and COO of Harry Rosen. “Harry Rosen has long been Toronto’s destination for a broad spectrum of businesswear, whether you’re suiting up for the boardroom or slipping on your weekday uniform. With this new store concept in the heart of the Financial District, we’re creating a space that reflects the new era of work and reinvigorating our investment in Toronto’s vibrant Downtown core.”
The store will feature leading luxury brands including ZEGNA, a first-of-concept from Canali, Patrick Assaraf, and Eleventy, as well as Canadian concept shop debuts from Eton and Maurizio Baldassari. These brands and more will sit alongside an expanded shoe selection, Harry Rosen’s in-house label, HAROLD, and signature services, including one-on-one style appointments, a private made-to-measure and tailoring suite, and corporate wardrobe planning, all fully integrated into the new layout, said the retailer.
“Designed with both people and purpose in mind, the renovation prioritizes sustainability through the thoughtful reuse of existing materials and the integration of warm, natural textures that elevate the in-store experience while reducing waste,” it said.
“As part of Harry Rosen’s broader investment in community and conversation, the First Canadian Place location will also serve as a venue for client events, speaker panels on modern leadership and style, private tastings in partnership with The Macallan, and exclusive corporate experiences both in-store and at the office, tailored for the professionals who power Bay Street.”
Harry Rosen is Canada’s leading luxury menswear retailer. Founded in 1954 by the man whose name the chain still bears, the store has grown from a single 500-square-foot store in Toronto to become a powerhouse in Canadian retailing with 19 stores across Canada and a robust e-commerce offering.
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Mario – what a wonderfully written & well focused article on the Rosen family & their unique, sustainable business model which they continue to give loving, valid credit to Harry Rosen, the founder.
My Dad worked directly with Harry during his time running Tip Top Tailors & I was privileged to call him friend & even mentor until his passing. Many are lucky legends …. Harry earned his reputation & truly wonderful legacy “every” day of his existence.