Purdys Chocolatier has added a new product to its No Sugar Added line in response to growing consumer demand for lower-sugar treats.
The Vancouver-based chocolate maker announced the launch of its No Sugar Added Salted Caramels, available in a 12-piece gift box. The assortment includes six milk chocolate and six dark chocolate pieces, and will retail for $30 in Purdys shops and online.
The new offering is sweetened with maltitol, a plant-based sweetener, and contains no added sugar. Each caramel is coated in no-sugar-added chocolate and topped with flaked sea salt.
Inspired by Purdys’ Himalayan Pink Salt Caramels, the new confections aim to deliver a similar taste and texture experience. The company says the No Sugar Added Salted Caramels offer “the perfect balance of satisfying chewiness and a silky-smooth melt.”
The release builds on what Purdys says is one of its fastest-growing product categories. According to the company, its No Sugar Added Chocolate line has seen a 70 per cent increase in growth since launch.
“Over the years, our guests have consistently asked for more no-sugar-added products, both in-store and online,” said Kriston Dean, vice-president of sales and marketing at Purdys Chocolatier. “There is a loyal and growing community seeking more high-quality treats that fit their dietary needs, so we know they’re going to be absolutely thrilled to see our fan-favourite No Sugar Added Salted Caramels in the mix.”
While many zero-sugar confections rely on artificial sweeteners, Purdys says its No Sugar Added Chocolate line uses plant-based alternatives and only small amounts of natural sugars found in ingredients such as dairy. The chocolates are designed to emphasize the natural sweetness and flavour of sustainably sourced cocoa beans.
Dean said the brand’s classic caramels are a beloved staple for many of regular customers who come into Purdy’s shops or purchase online.
“So when we continued getting such enthusiastic demand to expand our No Sugar Added line due to a growing consumer base looking for no sugar added options for dietary preferences or health reasons, we knew we had to introduce a version of the classic caramels under this growing category,” she said.
“Purdys’ No Sugar Added line has built a loyal fanbase and a unique market position. When crafting our No Sugar Added Salted Caramels, we were committed to delivering the same high-quality taste our customers expect from the entire NSA collection.
“By carefully adapting our proprietary recipes with plant-based sweeteners, we ensure our NSA products deliver a satisfying flavour comparable to their traditional counterparts.
“The magic of NSA products, maintaining a similar taste and texture, lies in our process. Our team at the Purdys Chocolatier factory has perfected specific cooking procedures and temperatures to ensure these products meet Purdys’ high-quality standards.”
She said customers loved the taste of its past No Sugar Added products, which used maltitol.
“Because of this positive feedback, we knew we had to continue incorporating this plant-based alternative sweetener into our future recipe development. Maltitol is a popular choice and a common ingredient in the growing market for plant-based sweeteners,” explained Dean.
“Our No Sugar Added line has consistently generated strong interest and enthusiasm from our customers. Over the years, we have received ongoing feedback, both in-shops and online, asking when new NSA products will be introduced. There is a loyal and growing customer base actively looking for more indulgent, high-quality treats that align with their low-sugar dietary preferences. Since launch, our NSA category has experienced +70% growth, with sales increases of over 30% year over year.”“As long as there is steady consumer interest, we’re continually exploring ways to innovate and expand our No Sugar Added product range – so we’re always open to growing our offerings.”
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